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Category Archives: Content Editing

Study: Effective Blog Posts are Longer, More Media-Rich than Ever

blog post length

When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?

Over time, the answers have varied wildly. Long, in-depth blog posts are often touted as a way to get long-term traffic from search, but short, "snackable" articles from 200-500 words have been an industry standard for years. Almost six years ago, we recommended posts between 250 and 1,000 words. So where are we now?

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7 Writing Tips for Struggling Marketers

writing tips

Most companies looking to get more business on the internet know they need high-quality, regularly published content. And when it comes to creating a content strategy, writing various types of content, tracking the results and adjusting the plan, a professional content team usually gets the best results.

Despite this fact, though, many marketers end up finding themselves responsible for creating blog posts, email copy, social media posts, product descriptions and much more - regardless of whether or not they're strong writers. Marketers looking to improve their writing and create more effective content should keep these tips in mind:

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4 Reasons Why Employees are the #1 Content Marketing Resource for Small Businesses

employees content marketing

A common misconception about content marketing is that it's only valuable for large brands. Small-to-medium sized businesses (SMBs) may not feel they have the resources, budget or time to use content creation as a strategy that boosts web traffic, builds an audience and ultimately increases sales.

However, the number one most important rule for ensuring content marketing ROI is to provide value. Neither large companies nor SMBs have to spend exorbitant amounts of money or time to create extremely valuable content that gets results. In fact, one of the best resources for content ROI is your own employees.

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Google Develops Algorithm That Rewards Factual Accuracy Over Links

factual accuracy

Everybody knows that the internet is full of factually inaccurate, questionable, deceitful or even blatantly untrue information. Some of the biggest portals for content discovery may now be feeling a responsibility to help people weed out inaccurate content.

For example, Facebook recently began displaying a "satire" tag on articles from publications such as The Onion in an effort to prevent people from thinking they're factually accurate. A new research paper from Google reveals that they might be moving in a similar and completely groundbreaking direction.

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Google Throws Down the Gauntlet on Mobile Usability

mobile usability

Back in December, we reported that Google was adding a mobile usability feature to Webmaster Tools. The feature is designed to help webmasters determine which pages on their site are not mobile-friendly, and it provides suggestions for fixing usability issues.

At the time, it was questionable whether or not Google considered mobile usability to be a ranking factor. Now, however, the search giant has sent emails to webmasters directly indicating that pages not considered mobile-friendly will be "displayed and ranked appropriately." This makes it clear that mobile usability will affect rank.

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