Featured Posts

Category Archives: Content Management

Study: Effective Blog Posts are Longer, More Media-Rich than Ever

blog post length

When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?

Over time, the answers have varied wildly. Long, in-depth blog posts are often touted as a way to get long-term traffic from search, but short, "snackable" articles from 200-500 words have been an industry standard for years. Almost six years ago, we recommended posts between 250 and 1,000 words. So where are we now?

Continue Reading →

Which Types of Content Actually Get Conversions?

content that converts

Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a goal in mind. Whether you're trying to drive traffic to your website, generate leads, create brand awareness, or get repeat business, your content should be designed to meet your goals.

When it comes to planning and creating content, different topics, content formats and publishing methods can have a huge impact on your content's effectiveness. A new report suggests that many marketers use specific types of content to successfully convert their site visitors into paying customers.

Continue Reading →

Time Inc.: 90% of Consumers Welcome Custom Content from Brands

custom content

There's a lot of talk these days about whether or not traditional advertising is "dead." Some argue that the Mad Men-type mindset of finding the right pitch and getting it in front of as many consumers as possible simply isn't as effective as more modern methods. Other evidence suggests that traditional advertising is just as trusted and effective as it's ever been.

According to a new study from Time Inc., though, it's likely that younger generations will increasingly respond to and expect value from brands that traditional advertising simply can't provide. What will help business provide that value? Content.

Continue Reading →

Email Marketing Continues Massive Growth Trend

email marketing

The number of marketing channels and strategies available to brands has skyrocketed in the last decade, and there doesn't seem to be any sign of this trend slowing. Emerging options involving artificial intelligence (AI) and the Internet of Things (IoT), combined with ever-increasing and detailed customer data, can make it seem as though older techniques will lose out in the quest for finding the highest ROI.

Email marketing, often found in a debate about whether it's "dead" or not, is one of those techniques. Despite its relative age, though, a new report from Salesforce says that email marketing is not simply just alive - it's booming.

Continue Reading →

Study: Google's AMP Increases Content Engagement by 35%

google amp

Google's Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool. It's being used by over 2 billion pages across 900,000 different domains, and it's likely that these numbers will continue to grow throughout this year.

The reason why is simple: AMP is an open-source publishing format that uses a special type of HTML, allowing pages clicked on in Google's search results to load rapidly on mobile devices. According to a new study from web analytics firm Chartbeat, this increase in speed also leads to an increase in content engagement.

Continue Reading →