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Category Archives: SEO News

Right Now, Internet Use is at an All-Time High

Internet use high

Have you been thinking about revamping your website, updating your SEO or running an online ad campaign? Maybe you just aren't sure when to start or if it even matters whether or not you act quickly. You know it's something you want to do eventually, but you're not feeling much urgency and you've been putting it off. Well, what you should know is that internet use has been soaring in recent months. There is no better time to address your plan of action. People are online far more often and that creates massive amounts of potential traffic. Getting your internet presence in order right now gives you a chance to see nearly unlimited success.

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Google Begins Auto-Deleting Location Histories

Google location history

Do you ever feel like everything you do is being tracked and recorded without your knowledge? It's definitely a concern for some users, especially since most people have their phones on them at all times. Those phones can track location data and find out exactly where you've been, and when. Many Google users likely don't even realize that location data is being tracked. While some users do not care how much data is made known, others feel like it is an invasion of privacy to have that data stored. To address this, Google has started deleting some information automatically. Included in this move is the location data noted above.

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Online Shopping Starts Setting Records

online shopping

The amount of time people have spent online in the past few weeks has likely never been higher. It's one of the natural reactions to the COVID-19 pandemic. People are working from home and doing their entire jobs online. Others are communicating with loved ones through video calls. Still others are buying almost everything they want and need on the internet to avoid going to stores or even going outside. As more and more states lock down and people stay home, internet use has exploded. This is perhaps the premier time for web traffic and online advertising, as the amount of potential buyers -- and just the sheer amount of eyes on each search or each site -- is unprecedented.

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Google Meet Use Soars With Home-Based Work

Google Meet

While many businesses have ground to a halt during the COVID-19 pandemic, others have attempted to shift and adapt. For many, this means working from home as much as possible. It will be interesting to see how many workers continue to do this after the disease has run its course, but, for now, it is clear that many of them are changing tactics. That means they need new methods of communication, and Google's entire suite of products has seen increased use. This is perhaps highlighted most by a soaring number of people using Google Meet.

In the same vein as Skype, Facetime, Zoom and other products, Meet is Google's video-calling platform.

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Google and Facebook See Ad Declines

COVID-19 ad decline

Two of the biggest platforms for ads these days are Google and Facebook. They may operate in different spheres -- search results and a social media -- but these are two places where people tend to flock and they're the kings of online marketing. That's not going to change, but they are seeing a recent drop in ad spending as the COVID-19 pandemic continues to get worse by the day. That pandemic, which has caused many people to essentially shelter in place, has decimated a lot of industries and they're cutting ads as a result. There is also the thought that this pandemic, even after it ends, could lead to a global recession.

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