Archive for the ‘SEO Copywriting’ Category

News: New Content Packages Now Available

Wednesday, February 10th, 2010 by mikeq

At Content Customs, we have always valued each and every customer. However, clients wishing to enter a long term relationship are essential to our growth and ability to continue offering some of the lowest content prices on the Internet while still maintaining a dedication to content quality and speed of delivery. For this reason, we are now offering new instant ordering features for our web site visitors that wish to order ongoing content packages with just the click of a mouse.

Directly on our home page banner or by visiting our long term content packages page you can simply click on one of our packages and order content based on your weekly needs. By ordering long term content, you can take advantage of substantial discounts. Even our smallest package offers a discount of $25 (about 1 free article). Our largest content package offers a huge discount of $1500 for all customers. These package prices are set for customers that wish to order 1-5 months of content. However, if you wish to order 6 months or more of content, one of our project managers can discuss a substantial discount for your order. With long term content orders, you can get a discount of almost $10 per page or $0.02 a word from our normal rates.

Other Advantages of Long Term Content Packages

With each long term content package, you can take advantage of other important benefits. In addition to receiving the same 100% money back guarantee on all orders and our guarantee that your content will be custom made and unique, you also have the advantage of working with the same project manager and writer(s) through the term of your contract. This means that you always know exactly who your writer, editor and project manager will be. This makes sure that your content maintains the same quality, voice and tone through the entire term of your order. Few other content companies can make this offer.

Included in Each Long Term Content Order

In the past, our clients have asked if a variety of content can be included in our standard content packages. We include the following in our long term content packages for your convenience:

  • Full Blog Posts
  • Web Pages
  • Product or Web Site Reviews
  • Articles
  • Sales Letters
  • Anything else you might need within 400-550 words

The only items that we do not currently include in our content packages are Press Releases. These items require a specialized, professional press release writer and are much more expensive to produce than articles. However, we will soon be offering content packages that include discounted press releases. If you have a content order that includes a press release right now, please feel free to contact us and the project manager will be happy to negotiate a discount based on your order.

Posted in Content Creation, SEO Copywriting, Updates | No Comments »

Web Site Partnerships – Content Creation

Wednesday, February 10th, 2010 by mikeq

As an experienced content writer and editor, I often get offers from web developers to enter partnerships in building and promoting web sites. There are many skilled web designers that often struggle with content and find this to be one of the most expensive parts of building a web site. I, on the other hand, have never pretended to be anywhere near an expert in designing and promoting web sites. Therefore, a web site partnership between a content writer and a web designer/marketer can be a match made in heaven.

In essence, the designer agrees to build and promote the web site while the content writer agrees to write and manage all of the content from the home page to the contact us section. Except for the costs associated with domain purchase and hosting, this partnership can result in a cheap or free web site with an investment of only time. Although I usually limit my partnerships to the owner of Content Customs or members of the web development team, I always take partnership offers very seriously because they can be an excellent way to build a web site quickly and easily; and so should you.

Making the Time for Partnerships

Of course, having a full time job and writing or designing in your free time can be quite a task. However, there are always a million excuses for not doing something. It can be tough to spend your week days doing the same thing that you do in your free time during the weekends. However, partnerships are low risk endeavors that you cannot afford to pass up, especially if you are a content writer. We keep our prices low because we like to work with both large clients that have a strong, established business and enjoy quality content at low prices and start up web sites that may not have any more of a budget than a few pay checks. Content, no matter how you spin it, is expensive.

Saving That Content

At this point, I have sold almost every college paper I wrote during by Bachelor’s and Master’s program to web site owners because I was fortunate enough to have kept everything I ever wrote. This taught me one thing, content, no matter the variety or application, is a very valuable thing on the Internet. If you work as a freelancer or have papers from high school or college, throw them up and see who is buying or keep them around for possible use on your own web sites in the future. You never know when that paper you wrote about Robert Frost might be needed by a person looking to sell his literature. In the event of a partnership, you might find that you have enough content to simply release your old work and make little or no additional investment.

Posted in Article Marketing, Content Creation, Freelance Writing, SEO Copywriting | No Comments »

Developing Content Writers – Web Site Revenue Shares

Wednesday, February 10th, 2010 by mikeq

As our content staff continues to grow, we are constantly looking for new ways to reward our staff for their hard work and dedication to the art of Internet content creation. One of the ways that we recently discovered was something that I decided to share with my readers in the hopes that they decide to do something similar for their staff or set up a revenue share system for their writers, regardless of whether they are regular staff (like our writers) or freelance contract writers (like many other content companies on the Internet).

Web Site Development

We have decided to open up revenue sharing options for our writers that allows them to own and operate their personal web site and begin making money every month for the work that they put into it. Every writer has the opportunity to come up with their own idea for a web site and agree to handle the content. From there, we secure their domain name, set up the web design and affiliate relationships and manage upkeep. This way, writers can begin making money over time that depends on the amount of work that they put into a web site and can even begin setting themselves up to plan for a time when they may not have to write anymore.

Not only does this system help the writer financially, it also helps us as a company for several reasons:

  1. The writer begins to learn the importance of content relationships on a web site as a whole rather than page by page. They learn the intricacies and challenges associated with developing web site content from not only the writer’s end, but also the owner’s end. This helps them further assist or customers.
  2. We take a small percentage from their affiliate checks every month to help cover costs associated with maintaining the site, editing it, and securing and performing upkeep on affiliate relationships. While the writer, of course, is given the vast majority of the revenue that the web site earns, we still have to perform a great deal of work in development and research.
  3. Building a web site gives the writer purpose and motivation. Let’s be honest. Ghost writing can be hard work. Each writer learns to treat each piece of content as if they were buying it themselves. However, continually drafting excellent copy that you may never see again can be very draining. In this way, we give them an outlet and a name to express their writing talents.

If you have a team of writers, consider offering them the same relationship. You can ask that they draft a great deal of the content before you launch the site to make sure that they are serious but once you make them an offer, be true to your word. If you ask that they write for free and they do so, you must be willing to take the time to give them a well designed and properly set up web site. After all, once you set up the site and perform basic maintenance checks every month, you might find yourself making a profit over a few years time.

Posted in Content Creation, Freelance Writing, SEO Copywriting | No Comments »

Search Engine Optimization: Keyword Placement

Monday, January 25th, 2010 by mikeq

One of the mistakes that beginning SEO content writers often make is misinterpreting keyword placement and how they function in the entire piece of content. Indeed, permutations of a keyword phrase can be very valuable in increasing an article’s search engine value. However, to get the most value out of each SEO article, you must consider how each keyword is placed in an article and how it contributes to the whole piece.

What Not to Do

While many writers consider only keyword saturation as being important to SEO, there is a great deal more to take into account. After all, based on only this consideration, keyword stuffing would be the best SEO technique. But keyword stuffing is actually one of the worst things that you can do when writing content. If you are unfamiliar with keyword stuffing, think of an article that includes the keywords and only the keywords. Of course, this is an extreme example. Much more common would be an example like the following:

“There are many birds in North America refrigerator. While these birds can vary in both size refrigerator and color refrigerator, much of their anatomy refrigerator is often similar.”

You might assume that this piece of content would rank well for “refrigerator” and “birds”, it would not rank well for long or be of any value to visitors looking for solid information on birds or refrigerators.

Placing SEO Keywords Effectively

There are several rules that you can follow to make sure that your keywords are effective and properly placed. Test your article against the following guidelines:

  1. Do the keywords exactly match the keyword phrases (birds of North America vs. North American birds)?
  2. Do your subtitles contain the keywords of the title?
  3. Does the first sentence of your article include the primary keyword or keyword phrase?
  4. Are there no descriptive words like “the” or “it” that can be replaced with keywords like “birds” or “North America”?

If you were able to answer “Yes” to all of these questions, your article is in very good shape. Although SEO optimization is a great deal more complicated than following the above 4 rules, you can quickly begin generating good content that has the potential to rank well on search engines.

Remember that the highest ranked content depends on a variety of factors that determine how search engines determine its value. In many cases, first page ranked content has more links pointing back to it than lower ranking content on the same subject, a richer (yet proper) saturation of keywords and a web site that justifies the content with related material. While you might need to do much more work with a good piece of SEO content to achieve high rankings, you must start with properly placed keywords before moving on to any more complicated or labor intensive SEO techniques.

Posted in Article Marketing, Content Creation, SEO Copywriting | No Comments »