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Will Windows 10 Boost Bing's Search Market Share?

windows 10

Do any SEOs concentrate on search engines other than Google? While many would argue that it's important, trying to optimize specifically for Yahoo or Bing doesn't seem all that worth it when you look at the numbers. According to the latest comScore report, Bing still only has around 20 percent of the search market share.

The release of Windows 10, however, has the potential to boost Bing searches similarly (but on a much larger scale) to how Mozilla's Yahoo deal boosted searches for Yahoo for a brief time. But will it be enough to get naysayers to pay attention to Bing?

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7 Steps For Optimizing Images

optimizing images

Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.

But while you've been adding images to your site to enhance user experience, you may have overlooked the SEO advantages that images can provide. Luckily, optimizing images for search engines is simple and it can have a noticeable effect on traffic and rank.

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Yelp Study Accuses Google of Manipulating Search Results

search results

Google is no stranger legal action. Since its inception, the search giant has faced all sorts of lawsuits and accusations of wrongdoing. Now, Google is facing what might be its largest legal battle yet, as it prepares to defend itself against European Union charges that it's been abusing its market power and violating EU antitrust laws.

To add to the legal woes, a new, ill-timed study - backed by Yelp - purports that Google deliberately manipulates search results to stifle competitors, limit consumer options, and draw traffic to their own content and products.

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comScore Lists Most Used Mobile Apps - Google and Facebook Dominate

most used mobile apps

According to Business Insider, 65.5 percent of the millions of people who use smartphones fail to download any new apps in a given month. This is despite the fact that over 1.4 billion apps are available in Apple's app store and 1.5 billion are available in Google Play.

Clearly, this data tells us that a majority of smartphone owners prefer to use and revisit a smaller number of apps rather than constantly downloading new ones. While this behavior could change over time, a new report from internet analytics company comScore reflects the current trends.

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Google Says Mobile Searches Outnumber Desktop, Plans Adwords Updates

mobile searches

According to Google's internal data, the trend that every webmaster has been preparing for is now a reality: more Google searches are being performed on mobile devices than on desktops in the U.S. It makes sense, as more and more people are using mobile devices as their only access to the internet, and Google's mobile-friendly algorithm is fully up and running.

But this is only the beginning. Services across the internet are beginning to cater more and more to mobile searches and traffic. As usual, Google AdWords will likely lead the way for advertisers.

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