Fake likes and profiles have been a nuisance on Facebook for years. Instead of earning likes organically, some page owners choose to purchase likes as a way of increasing the perceived popularity of their page. Unfortunately, this shortcut can end up being detrimental to legitimate businesses and has led to accusations that Facebook ads are worthless.
While Facebook has been fighting against fake likes for a long time, it now seems that they’re as close as ever to solving the problem. This is good news for everyone on the social network.