Is It Time to Start Addressing Content Blindness on Social Media?

content blindness

A relatively new idea in the content world involves the notion that content marketing will become less and less sustainable for businesses as the amount of content on the internet continues to grow. Respected business consultant Mark Schaefer called the idea content shock last year, and it’s been widely discussed ever since.

While not everyone agrees that content shock is actually something to be worried about, the results of a recent study certainly aren’t encouraging. Basically, readers are adapting to the huge amount of available content by tuning out sponsored posts on social media.
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Posted in Content Creation, Content Management, Content Services, Content Writing, Internet Marketing, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , , | Leave a comment

Larger Numbers of Americans Only Access the Internet Using Smartphones

smartphones

The fact that mobile devices are taking over an industry once dominated by PCs is a well-established trend. Smartphones have been outselling personal computers for years, and 80 percent of internet users now own a smartphone.

When it comes to people who use smartphones as their only method of accessing the internet, it’s been widely reported that they mostly reside in developing nations where fixed-line broadband is scarce. However, a new report from Pew Research indicates this trend is occurring in America as well.
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Google Provides More Information About Mobile-Friendly Algorithm

mobile-friendly

First came the addition of mobile usability features to webmaster tools. Then it was announced that mobile usability will absolutely become a ranking factor in mobile searches. Then came the announcement that Google’s mobile-friendly algorithm will begin it’s rollout on April 21.

While it may or may not deserve the term that some have given it – “mobilegeddon” – the fact remains that this adjustment could have an even bigger effect than Google’s infamous Panda and Penguin algorithm changes. Now, Google has provided some advice for webmasters trying to prevent the loss of mobile traffic.
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Content Tool Keywee Promises Unprecedented Audience Targeting

Keywee

The notion that the absolute best content will always get noticed without needing any promotion is slowly fading away. While valuable content will always beat out content of low quality, the sheer amount of content being published every day gives even the best pieces little chance of getting noticed on their own.

As a result, paid strategies such as Facebook post boosting and content discovery platforms have gained popularity by promising to get your content in front of the right people. Now, a new content tool known as Keywee promises to do it better.
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Survey Reveals How Businesses are Currently Using Content Marketing

content marketing

The hesitation that many businesses express when deciding whether or not to execute a content marketing campaign is understandable. Content marketing is still a relatively new approach, and it can often be difficult to measure any given campaign’s return on investment.

However, more and more research is proving that not only is content marketing valuable for brands right now, it’s also a marketing technique that’s here to stay for the foreseeable future. A new survey from marketing research firm Ascend2 outlines the overwhelmingly positive content marketing climate.
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