Apple’s iPhone 6 recently broke sales records, with over 10 million units being sold in a matter of days. This was a big win for Apple, but it’s also a huge opportunity for a much lesser-known company: DuckDuckGo. DuckDuckGo is a privacy-focused search engine that Apple is now allowing users to easily set as their default search tool in iOS 8.
Sometimes described as the “anti-Google,” DuckDuckGo has gained traction because it claims to never track user information. Its rise mirrors that of Ello, similarly known as the “anti-Facebook.” Will privacy be the issue that brings Google and Facebook to their knees?