Mozilla’s Firefox browser definitely doesn’t have the popularity it once did. According to Adobe, Firefox was the second-leading browser behind Internet Explorer in U.S. desktop and mobile usage combined until around the end of 2011. At that point, Firefox was eclipsed by current leader Chrome, as well as Safari and Android browsers.
Experts attribute Firefox’s downturn to the fact that they’ve been notoriously absent in the mobile sphere. However, Mozilla does seem to be coming up with ways to solidify their small but dedicated user base, such as the new Firefox Developer Edition.
Posted in Backend Development, Design & Development, Global Hardware Updates, Global Software Updates, Website Design
Tagged app development, Firefox, software apps, software development, technology development, web browser, website design
The latest comScore numbers indicate that Google still has over two-thirds of the search market share, and some people believe that number is actually quite a bit higher. There’s no question that search marketers will need to focus mainly on Google in the near future.
However, between the Bing it On Challenge and the claims that their image search is superior to Google’s, Bing hasn’t been afraid to try grabbing some of that share. Now, however, it seems that Bing will be moving away from pure search and focusing more on search apps in order to compete.
Posted in Content Management, Global Software Updates, Internet Marketing, Keyword Research, Link Building, SEO & Marketing, SEO Copywriting, SEO News
Tagged Bing, Google, Internet marketing, Microsoft, search engine market share, search engine optimization, search engines
Last week, an article titled “The White Paper Is Not Dead” appeared in the Huffington Post. It was an interview with John Fox, founder of Venture Marketing, and it defended the use of white papers as an effective marketing technique. Indeed, so many articles have asked “are white papers dead” that it could seem like their usefulness has ended.
However, most of these articles conclude that white papers can be useful for generating leads and getting conversions when done right. But they fail to answer one glaring question: if your white paper is a long piece of content in PDF format, why not just call it an ebook?
Posted in Article Marketing, Content Creation, Content Management, Content Writing, Ebook Development, Infographics, Internet Marketing, Monetization, SEO & Marketing, SEO Copywriting
Tagged content marketing, eBooks, high quality content, Internet marketing, skyscraper content, white papers