Back in May, the Court of Justice of the European Union backed the concept of the “right to be forgotten.” The ruling meant that Google is now responsible for deleting links to data that’s considered “inadequate, irrelevant or no longer relevant” whenever a member of the public requests it to be done. The ruling came after a man from Spain argued that his 1998 home repossession was resolved and that the issue should no longer be linked to him on the Internet. The controversial ruling led to around 91,000 takedown requests by July 18. Now, it seems that the “right to be forgotten” will claim its first link to online information giant Wikipedia.
Sponsored content is an important part of today’s native advertising strategies. Native advertising pieces are intended to fit into a publisher’s platform by mimicking the qualities of the publisher. For example, native advertising on Twitter would look just like a regular Tweet. On Buzzfeed, a sponsored post might look like a numbered list intended to be shared socially – just like the majority of Buzzfeed’s content. These strategies are often used as an alternative to things like banner ads, which are generally thought to be widely ignored by Internet users. However, a new study from Contently actually shows that most users have a deep distrust of sponsored content.
Posted in Article Marketing, Blog Posts, Content Creation, Content Management, Content Writing, Infographics, Internet Marketing, SEO & Marketing, SEO Copywriting, SEO News, Website Design
Tagged content generation, high quality content, native advertising, Netflix, online marketing, optimizing content, sponsored content
According an experiment recently conducted by Chicago company Groupon, much of what websmasters believe to be direct traffic might actually be attributable to organic search. It’s well-known that a “direct” visit occurs when a user types a URL or uses a bookmark to access a site, rather than using a search engine.
However, browsers are notoriously bad at reporting direct traffic accurately. Other factors such as a user’s operating system, especially if it’s an older version of iOS, can also contribute to unclear or inaccurate data.
China is currently the second biggest economy in the world behind the United States. At the same time, the Chinese internet population is by far the largest. According to the China Internet Network Information Center, the country now holds around 632 million people who use the Internet – and the number grows by the day.
The report indicated that Chinese citizens most often use the internet for shopping, entertainment, financial services and medical needs. If there’s any chance that your business could attract customers in China, the numbers suggest that it may be worth it to start marketing there.
Posted in Content Management, Content Services, Internet Marketing, Monetization, SEO & Marketing, SEO News, Website Design
Tagged China, Internet marketing, online industry news, search engine optimization, SEO and marketing, technology development