New Year, New Chance to Update Your Old Site Content

site content

Many webmasters spend time updating their blog, news section or product pages throughout the year. They often spend a lot of time focusing on building new pages as well. But when was the last time you did a detailed review of your Contact Us page? It doesn’t take long for pages like this to become outdated or irrelevant. You might find you even have some downright incorrect information.

With a new year at hand, it’s the perfect time to go through your important but neglected business pages with a fine-tooth comb. Keep these things in mind when giving your site content the once over.
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Posted in Blog Posts, Content Creation, Content Editing, Content Management, Content Writing, Keyword Research, Website Design | Tagged , , , , , | Leave a comment

Microsoft Ditching Internet Explorer in Windows 10?

internet explorer

The impending release of Windows 10 is surrounded by rumors and, for Microsoft supporters, high hopes. More will be learned about the new OS at an event on January 21, but for now, it’s thought that Windows 10 will cater as much to enterprise PC customers as it will to personal users. It’s also thought that the new OS will finally be available on all devices including PCs, laptops, tablets and phones.

Perhaps the most startling news, however, is the rumor that Internet Explorer will be phased out for a new-and-improved browser currently codenamed “Spartan.”
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Misleading Headlines Can Influence Readers More Than Actual Content

misleading headlines

You’ve probably run into it dozens of times: you click on an interesting article headline only to be taken to content that doesn’t exactly fulfill the headline’s promise. Sites that have been labeled as click-bait farms, such as BuzzFeed and Upworthy, are often accused of this. However, even long-standing and reputable publishers have started using misleading headlines to get traffic.

Now, a new study shows that these headlines can have more of an effect on a reader’s interpretation of an article than the text in the article itself – even if the whole article is read.
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Google Displaying Lyrics: Is Knowledge Graph Content Scraping?

knowledge graphy

Even if you’re not familiar with the term “knowledge graph,” you’ve probably had experience with Google’s Knowledge Graph technology. Whenever detailed information about your search pops up directly on the search engine results page, that’s the Knowledge Graph at work. For example, a Google search for “Benjamin Franklin” returns birth and death dates, works written, images and much more in a box placed prominently on Google’s results page.

Yesterday, a digital marketer noticed that song lyrics are showing up in the SERPs. This is great for users but potentially ruinous for lyrics sites.
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Facebook Popularity Continues to Decline Among Teens

facebook popularity

If your business considers 13- to 17-year-olds its target audience, chances are good that you’re already using social media in your marketing campaigns. Facebook is undoubtedly the king right now, but several reports have shown its teen demographic slipping. For example, a Piper Jaffray report from this October showed that Facebook popularity among teens has absolutely plummeted this year.

A new report from iStrategy Labs confirms this downward trend; however, the severity of the problem and what to do about it is still quite debatable.
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Posted in Content Management, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , , | Leave a comment