Annoying But Effective: 4 Lessons From Upworthy’s “Curiosity Gap”

curiosity gap

Two weeks ago, we discussed how and why Facebook is curbing click-bait in users’ News Feeds. When the announcement was made, the first sites that people looked toward were Upworthy and Buzzfeed – arguably the originators and largest proponents of click-bait and it’s maligned headlines.

Despite social media basically being the lifeblood of Upworthy, the founders of the company didn’t seem worried at all. The fact is, their strategy is working. And they might even be moving past their signature “curiosity gap” headlines.
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Twitter’s Buy Button Being Tested, Similarities with Facebook Continue

twitter buy button

According to a blog post shared by Tarun Jain, Twitter is testing out a new feature that could seriously increase the social network’s e-commerce influence. Known simply as the “buy” button, the feature will allow users to purchase products directly from a Tweet.

Jain, Twitter’s group product manager, explains that the Buy button is intended to increase the convenience, ease and enjoyment of shopping from a mobile device. The button can only be seen by a small group of U.S. users at the moment, but it will become more visible over time. Facebook is testing a similar feature.
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11 Tips for Creating Authoritative Content in a Post-Authorship World

authoritative content

Well, it’s official – Google Authorship is done and gone. First they removed author photos, and now all author info will be dropped from the SERPs completely. According to Google, the “rel=author” markups signifying authorship will not incur penalties – they’ll just be ignored.

In a blog post shared last week, Google’s John Mueller explained that authorship information simply has not been as useful to Google users as was hoped. In fact, it was sometimes even viewed as a distraction. Google maintains that site traffic won’t decrease as a result of authorship removal.
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Is There Any Way to Overcome Content Shock?

content shock

At the beginning of this year, business consultant Mark Schaefer coined the term content shock to describe how the overwhelming amount of content being posted on the Internet every day could result in content marketing ending up as an unsustainable strategy for many companies.

However, as we’ve reported in the past, content marketing is currently the most popular trend in Internet marketing. It works because everyone wins: readers get great content and publishers get organic links. But does content shock mean that marketers should already be looking for a new strategy?
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The One Shocking Way Facebook is Stopping Click-Bait Will Make You Cry

click-bait

Ok, you definitely won’t cry – in fact, you might even rejoice. In a blog post published by the Facebook Newsroom earlier this week, the social giant announced that it would be cracking down on click-bait headlines similar to the one above. The decision could change the writing landscape for companies and writers that rely on Facebook traffic.

Click-bait is often described as content posted on social media that uses interest-piquing headlines but provides little information about the article itself. Instead, users must click away to see content that only occasionally delivers on its headlines’ lofty promises.
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