Initial “Mobilegeddon” Reports Start To Come In

mobilegeddon

A week ago, Google announced that its mobile-friendly algorithm began rolling out globally. This means that mobile-friendliness is now officially a ranking factor in searches performed on mobile devices. Whether or not this is the “mobilegeddon” some bloggers have deemed it to be, chances are good that your site traffic from Google will be affected in some way.

Indeed, initial reports seem to indicate that a large number of non-mobile-friendly sites have been negatively affected, while some sites that do pass Google’s mobile-friendly test are getting a boost.
Continue reading

Posted in Content Management, Design & Development, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Website Design | Tagged , , , , , | Leave a comment

Spending on Social Ads to Reach $23 Billion This Year

social ads

Last year, Brian Carter of Moz suggested that every business should spend at least one dollar per day on Facebook ads. He cited how cost-effective the ads can be, pointing out their low cost-per-impression, their sophisticated targeting, and their unprecedented reach capabilities.

As of now, tons of businesses seem to be collectively spending at least that much on ads for Facebook, Twitter, LinkedIn and other social networks. According to a report from digital consulting firm eMarketer, the worldwide spending total could exceed $23 billion in 2015.
Continue reading

Posted in Content Management, Content Services, Internet Marketing, Monetization, SEO & Marketing, SEO News, Social Networking | Tagged , , , , | Leave a comment

Facebook’s Anti-Fraud Strategies Working to Decrease Fake Likes

fake likes

Fake likes and profiles have been a nuisance on Facebook for years. Instead of earning likes organically, some page owners choose to purchase likes as a way of increasing the perceived popularity of their page. Unfortunately, this shortcut can end up being detrimental to legitimate businesses and has led to accusations that Facebook ads are worthless.

While Facebook has been fighting against fake likes for a long time, it now seems that they’re as close as ever to solving the problem. This is good news for everyone on the social network.
Continue reading

Posted in Content Management, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Social Networking | Tagged , , , , | Leave a comment

Bing Quietly Adds Mobile-Friendly Label to Search Results

mobile-friendly

Back in November, Google announced they’d be labeling sites as “mobile-friendly” in the search engine results when those sites meet a specific set of criteria. Later, as you’re probably aware, Google announced they’d be changing their algorithm to rank sites more highly if they’re mobile-friendly. This has many webmasters scrambling to improve their sites’ mobile capacity, as the change will begin rolling out in less than a week.

What you may not have noticed, however, is that Bing has been making the same changes at about the same times.
Continue reading

Posted in Content Management, Design & Development, Global Software Updates, Internet Marketing, SEO & Marketing, SEO News, Website Design | Tagged , , , , , , , | Leave a comment

LinkedIn Elevate Leverages Employees For Content Sharing

linkedin elevate

Rule number one of content marketing is to create engaging, valuable and shareable content. At the same time, it’s just as important to make sure that content gets as much visibility as possible by publishing it through various social and professional channels.

When it comes to posting on social media, however, it’s getting harder and harder to get your content seen – even if you’re using paid options. For companies on LinkedIn, a new app could help increase exposure by making it easy for employees to recommend content that promotes visibility on the network.
Continue reading

Posted in Content Creation, Content Management, Content Services, Internet Marketing, SEO & Marketing, Social Networking | Tagged , , , , , | Leave a comment