How Did Google Search Change in 2013?

google

A new infographic from E2M Solutions breaks down the eleven most important changes that happened to Google search in 2013. The list focused on algorithm updates and changes, many of which may have had some effect on the search engine rankings of your site pages over the last year.

Although reviewing a year-end list such as this might not reveal exactly what Google has in store for 2014, it at least illustrates the volatility of Google’s algorithms in their continuing efforts to rank the best, most valuable content more highly than the rest of the crowd.
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Paid Search Figures Up Big for Holiday 2013

paid search

Virtually everything related to paid search advertising campaigns trended upward over this holiday shopping season, with clicks, impressions and spending all increasing drastically when compared to the same time last year, according to a recent report published by Search Engine Land.

The uptick in both consumer spending and marketing investments could be attributed to the marginally rising tide of the economy as a whole, not to mention increases in overall holiday shopping, both online and through “brick and mortar” outlets.
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Bing Reveals Top Search Trends for 2013

Bing search trends

According to one of Bing’s top twenty search lists released a few days ago, Beyonce Knowles ranked #1 for the most searched-for people in 2013. Kim Kardashian held this top position last year, but had to settle for second place in 2013.

The rest of the top 10 list for most searched people includes Rihanna, Taylor Swift, Madonna, Justin Bieber, Nicki Minaj, Amanda Bynes, and Miley Cyrus. Some of the people who made the top 10 in 2012 but failed to do so in 2013 include Lindsay Lohan, Katy Perry, Selena Gomez and Jennifer Aniston.
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Known Retailers Matter for Product Searchers

retail

A new report published by Search Engine Land indicates that search engine users place the highest level of value on whether or not they are familiar with the retailer when deciding whether to click on results for product searches.

In other words, if an individual’s online storefront is not associated with a major retail brand, they could be fighting an uphill battle to attract conversions even if they offer greater bargains and additional services. What other factors mattered to search engine users when looking for an online product retailer?
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Content “Stitching” – Is it OK by Google?

stitched

You’ve probably visited a few blogs and websites that made you think, “this information is great, but haven’t I heard this before?” In order to give relevant content to their users without spending a lot of time or resources, many sites copy and paste content from other authoritative sites, leaving a citation as the only clue that the content isn’t original.

Often, sites will stitch together paragraphs and lists from other pages into a single, more comprehensive page – slightly more valuable to the user, but far from original. Does Google appreciate this type of practice, or would they rather see original content?
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