Microsoft Sway Promises Beautiful Content, Still Needs Work

microsoft sway

Last week, Microsoft introduced Sway, a content aggregation program that allows users to develop visually appealing, interactive presentations without requiring any knowledge of web design. Sway makes it possible to easily combine photos, video, audio and text into content that’s automatically arranged into a format which the user can then make adjustments to.

The program will be the first new app added to the Microsoft Office Suite in about 10 years, but it may need to define its purpose more clearly before it catches on.
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Thin Content: What It Is and What to Do About It

thin content

Pierre Far, a Webmaster Trends Analyst for Google, announced last week that an update to the Panda algorithm has begun rolling out. For those that aren’t aware, the Panda algorithm is Google’s way of penalizing spammy sites and moving high-quality content upwards in search engine results.

As many experts have pointed out, this newest update likely increases Google’s ability to recognize and potentially devalue “thin content.” To avoid a huge drop in rank, all webmasters should evaluate their site and correct any thin content.
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Social Media Advertising: As Facebook Expands, People Flock to Ello

social media advertising

Earlier this month, we reported how smaller social networks might be the future of social media. They potentially offer more intimate connections with like-minded members, without forcing users to maintain a profile that’s acceptable to hundreds – if not thousands – of different people.

Social media advertising is one of the biggest points of contention with large networks. Now, despite users hating Facebook ads, the social giant is expanding their ad reach indefinitely. Coincidentally, the ad-free Ello network has simultaneously seen huge gains in membership.
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Future of Google Plus is Anyone’s Guess

future of google plus

Earlier this week, several sources reported that Google is no longer forcing users to create a Google Plus profile when signing up for a Google account. Instead, users can simply click a “no thanks” button during signup and go on using services such as Gmail without establishing a profile on the social network.

To many analysts, this looks like just another nail in the coffin, especially considering how many media outlets have already declared Google Plus dead. Google hasn’t explicitly stated they’re giving up on the social network though, so the future of Google Plus remains unclear.
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Will Article Writing Software Put Journalists Out of a Job?

article writing software

It’s a question that’s been asked thousands of times in many different ways: will robots eventually perform every human task? While it’s looking more and more like the answer could be “yes,” many would argue that technology could never replicate human creativity. For example, artificial intelligence could never paint the Mona Lisa or write Moby Dick.

Not so fast, though. Article writing software is likely being used by someone right as you read this, and the text it’s creating is indistinguishable from a human’s.
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