Google+ Splits Into Separate Services: The Final Nail in the Coffin?

google+

It’s commonly accepted that Google+ is nowhere near as successful a social network as Facebook or Twitter, despite having respectable user numbers. At the same time, Content Customs often argues that Google+ is a worthwhile platform for businesses; not only to gain exposure in a fashion similar to being on other social networks, but also for SEO advantages.

Now, even those benefits might be waning. With Google+ splitting up into separate services, it’s unclear if the platform will remain advantageous for brands.
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Google Develops Algorithm That Rewards Factual Accuracy Over Links

factual accuracy

Everybody knows that the internet is full of factually inaccurate, questionable, deceitful or even blatantly untrue information. Some of the biggest portals for content discovery may now be feeling a responsibility to help people weed out inaccurate content.

For example, Facebook recently began displaying a “satire” tag on articles from publications such as The Onion in an effort to prevent people from thinking they’re factually accurate. A new research paper from Google reveals that they might be moving in a similar and completely groundbreaking direction.
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HTTP/2 Support Begins Rollout In Browsers

http/2

The internet has changed immensely since 1999. Besides simply being used by many more people for tons of new and varied purposes, one of the most drastic ways the internet has changed involves design. Using web archives, we can see the quaint design that sites like Google and AOL had at the time – simple (if sometimes cluttered), text-heavy and very little multimedia.

Looking at those old sites can make it feel strange to consider that Hypertext Transfer Protocol, the foundation for data communication on the internet, hasn’t changed since 1999. Finally, it’s getting an upgrade.
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Posted in Backend Development, Content Management, Design & Development, Global Software Updates, SEO News, Website Design | Tagged , , , , , | Leave a comment

Facebook Ads Thriving Despite Skepticism

facebook ads

Anybody involved in online advertising and marketing knows just how huge of a business it is. Internet companies like Google, Bing, Facebook, Twitter and LinkedIn have thousands of people paying to run ads or promoted content on their platforms.

Despite the myriad of advertising options on the internet, however, Google has always severely dominated the competition. Revenue from Google’s AdWords totaled over $59 billion in 2014 – much, much more than any other service. Now, however, it seems that Facebook ads could be catching up, regardless of the backlash seen in some circles.
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YouTube Kids App Makes Its Debut, Still Includes Ads

youtube kids

Last year, we reported that Gmail and YouTube accounts specifically designed for children were in the works. Now that the YouTube Kids app has finally launched, we may now be seeing the beginning of a full-on strategy from Google to develop child-friendly services.

Privacy, data collection and ethical concerns aside, the new app could be good news for parents as well as businesses that cater to small children. Video marketing is incredibly effective, and YouTube Kids may present a new portal by which family-friendly organizations can get some exposure – if they deem it ethical to do so.
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