Matt Cutts, Google’s chief of battling search spam, is back with yet another video to tell us a simple but important SEO tip. Today’s tip concerns meta descriptions and the best ways to use them. A meta description, of course, is a brief description of the contents of a given web page. The meta description will show up in search results pages under the link to the relevant page. From a user interaction standpoint, your goal is for your meta description to entice the user to visit your page by previewing the valuable content they’ll find if they do. However, in order to maintain the best SEO practices, you’ll need to think about meta descriptions a little more carefully.