Two weeks ago, we discussed how and why Facebook is curbing click-bait in users’ News Feeds. When the announcement was made, the first sites that people looked toward were Upworthy and Buzzfeed – arguably the originators and largest proponents of click-bait and it’s maligned headlines.
Despite social media basically being the lifeblood of Upworthy, the founders of the company didn’t seem worried at all. The fact is, their strategy is working. And they might even be moving past their signature “curiosity gap” headlines.