The importance of mobile traffic should not be underestimated. Earlier this year, comScore reported that people spent much more time accessing digital media on smartphones and tablets than on desktops. Also, according to eMarketer, smartphone users could total 1.75 billion by the end of this year.
Most webmasters understand this trend and have taken steps to ensure their sites are mobile-friendly. But is there more you could be doing? Google’s new mobile usability feature could help determine the answer – and it might be more important than you think.
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Tagged Google, mobile search, mobile technology, mobile technology trends, technology development, webmaster tools, website design
Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the most important search engine in the foreseeable future. Also, as far as browsers are concerned, Google’s Chrome is the most popular in the world.
These facts raise a question that marketers have had to deal with for years: is it worth the time to focus efforts on other search engines? While the answer to this question is “of course,” the Yahoo engine in particular often ends up coming in a distant third behind Bing. Mozilla’s recent announcement has an outside chance of changing that, though.