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Tag Archives: creating content

Is Your Company Taking Advantage of User-Generated Content?

user-generated content

According to Demand Metric, around 90 percent of organizations are now using content marketing to generate traffic, leads and sales. Also, 78 percent of CMOs consider content to be the future of marketing.

However, anybody familiar with content creation knows how time consuming it can be. Especially if you're dealing with image or video content, it takes serious time to create something that surpasses the competition and is good enough to get noticed among the millions of pieces of content published every day. So, why not get your users to do some of the work for you?

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Bing Outlines How Content Quality Affects Rankings

bing content quality

According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that's only 19.5 percent of the search market share, the numbers are high enough to suggest that Bing should not be ignored - especially if your site targets an older or wealthier audience.

It's important to remember that optimizing for Bing is similar to optimizing for Google in many ways. Rule number one for both search engines seems to be high-quality content. A new post on the Bing blog details exactly what they're looking for.

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Content "Stitching" - Is it OK by Google?

stitched

You've probably visited a few blogs and websites that made you think, "this information is great, but haven't I heard this before?" In order to give relevant content to their users without spending a lot of time or resources, many sites copy and paste content from other authoritative sites, leaving a citation as the only clue that the content isn't original.

Often, sites will stitch together paragraphs and lists from other pages into a single, more comprehensive page - slightly more valuable to the user, but far from original. Does Google appreciate this type of practice, or would they rather see original content?

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Does Site Ranking Depend on Page Quantity?

site ranking

If you want your site to rank higher, you should strive to add as many pages to it as you can, right? Not so fast, according to a new video from Matt Cutts, chief of search spam at Google. In the video, Cutts explains that certain factors related to overall website size do indeed play into your rankings, but that size itself isn't really an issue.

If you have established your website and are wondering what to do next in order to boost your overall site ranking, taking the time to view Matt Cutts' video could save you from a lot of unnecessary work and misguided effort.

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How Long Should This Article Be?

article length

If there's any one question that beginning, intermediate and advanced online content writers, as well as virtually any type of content writer, grapple with on a daily basis, it has to be this: "Exactly how long should this article be?"

The simple answer, of course, is "only as long as it needs to be - no longer, no shorter." To this, you may say: "Alright then, exactly how long does this article NEED to be?" And so, the cycle continues. In reality, there are several items to consider when determining the appropriate length of your on-line article or blog post.

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