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Tag Archives: email op-ins

Email Marketing Will Be Important in 2015, But the Tools May Change

email marketing

The online marketing landscape in 2015 will look very different than it did even three or four years ago. Mobile marketing, social media and content marketing will likely continue to be some of the most important elements of a marketing campaign. A term like "email marketing," however, already sounds like an outdated technique.

Of course, experienced online marketers know that this definitely isn't the case. As marketing approaches become stretched across many different platforms and tons of content continues to be produced, email marketing will remain one of the most powerful strategies.

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The Pros and Cons of Popup E-mail Opt-Ins

e-mail opt-ins

"You expect me to believe popups can be useful?" In a word, yes. Although it may seem counterintuitive because "everyone hates popups," there is truth to the statement that popup e-mail opt-ins can be useful for certain businesses. Perhaps there are individuals who visit your website all the time, and are active on the message boards and in entering article comments, but somehow have never signed up for your valuable e-mail list. This could be due to ad or banner blindness, a less-than-flawless site design, or a lack of incentive.

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