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Tag Archives: unique content

Survey Reveals How Businesses are Currently Using Content Marketing

content marketing

The hesitation that many businesses express when deciding whether or not to execute a content marketing campaign is understandable. Content marketing is still a relatively new approach, and it can often be difficult to measure any given campaign's return on investment.

However, more and more research is proving that not only is content marketing valuable for brands right now, it's also a marketing technique that's here to stay for the foreseeable future. A new survey from marketing research firm Ascend2 outlines the overwhelmingly positive content marketing climate.

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New Year, New Chance to Update Your Old Site Content

site content

Many webmasters spend time updating their blog, news section or product pages throughout the year. They often spend a lot of time focusing on building new pages as well. But when was the last time you did a detailed review of your Contact Us page? It doesn't take long for pages like this to become outdated or irrelevant. You might find you even have some downright incorrect information.

With a new year at hand, it's the perfect time to go through your important but neglected business pages with a fine-tooth comb. Keep these things in mind when giving your site content the once over.

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Will Article Writing Software Put Journalists Out of a Job?

article writing software

It's a question that's been asked thousands of times in many different ways: will robots eventually perform every human task? While it's looking more and more like the answer could be "yes," many would argue that technology could never replicate human creativity. For example, artificial intelligence could never paint the Mona Lisa or write Moby Dick.

Not so fast, though. Article writing software is likely being used by someone right as you read this, and the text it's creating is indistinguishable from a human's.

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11 Tips for Creating Authoritative Content in a Post-Authorship World

authoritative content

Well, it's official - Google Authorship is done and gone. First they removed author photos, and now all author info will be dropped from the SERPs completely. According to Google, the "rel=author" markups signifying authorship will not incur penalties - they'll just be ignored.

In a blog post shared last week, Google's John Mueller explained that authorship information simply has not been as useful to Google users as was hoped. In fact, it was sometimes even viewed as a distraction. Google maintains that site traffic won't decrease as a result of authorship removal.

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Revitalizing Your Blog with Alternative Content Types

alternative content types

You're a serious blogger. With a background in technical writing and journalism, you supply your readers with a daily dose of thoughtfully-written, highly valuable, easily-actionable content, and you take pride in the fact that you accomplish this task with nothing more than good ole' fashioned words (and a few pictures, just to keep with the times).

However, you begin to notice your readership numbers dwindling, if only ever so slightly. Comments just aren't being posted like they used to. Inbound links are becoming increasingly rare, despite your efforts to write content with useful links to peers and competitors.

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