According to the Pew Research Center, 74 percent of adults in the United States used a social network in 2014. Fifty-two percent of adults used more than one. The most popular of any social network, Facebook, now boasts around 1.39 billion active users. Twitter has over 288 million.
When considering stats like these, it's easy to see why so many businesses are choosing to perform social media marketing. In fact, over 30 million businesses now have active pages on Facebook. At the same time, however, it's getting increasingly more difficult to reach an audience on social media - you can no longer just post a status update and expect followers to flood in and start converting.
So while social media presents unprecedented opportunities for marketing, the competition is getting more intense by the day. Fortunately, Content Customs has a team of social media experts who are available to help. Between using social networks for personal use and helping our clients build their own social media presences, our marketing professionals have been invested in social media since its beginning. We have the experience and knowledge necessary to help you stand out among your social media competitors, allowing you to take advantage of all the marketing and sales benefits social media can provide.
The first step in any social media marketing campaign involves deciding which networks to target. At Content Customs, you will work with a dedicated marketing strategist who can help you determine which social networks will be the most appropriate and effective for your brand. Just some of the social networks that we can boost your presence on include:
Of course, we may find that it's best to center your efforts on one social network instead of several. Simply creating a profile on every possible network is not efficient or effective. For example, if you own a site that focuses primarily on graphic design, Pinterest might be a valuable network for your business. Marketing on Vine, however, might end up being a waste of your time.
The next step in any social media campaign is to devise an effective content strategy. Content is the foundation of social media marketing - if you don't post engaging content, there'll be no reason for a user to pay attention to your brand, much less click through to your site. Content Customs has a team of expert content creators who can generate captivating content that attracts your target audience. To do this, we may establish a blog for your company if you don't already have one. We'll then populate it with rich, valuable content related to your business that can then be posted on your social media profiles.
Of course, you can't just post a piece of content and expect it to take off without any promotion. Our social media marketing experts will not only post your content at strategic times, but we'll also interact with your social communities and directly engage your audience. Getting people to notice and appreciate your content will lead to followers and sales. We can also add social buttons to your site, which encourages audience growth by allowing your site visitors to share your content with their own social followers.
Social media marketing is incredibly powerful, but it requires continuous work. Marketing campaigns on major social networks can take weeks or months before real results start to be seen. Our expert copywriters can continue to post content to your blog, while our marketing team continues to interact with your community and get your brand seen by new users. We can also engage in many other marketing tactics such as running sales promotions through your social media.
As we progress with your marketing campaign, you may also wish to try some of the paid advertising options that popular social networks offer. The marketing professionals at Content Customs have tons of experience with paid social campaigns, and we can help you execute them effectively.
Basically, Content Customs will take you as far as you'd like to go. From simply establishing your social presence to handling all of your social media marketing indefinitely, we'll make sure you're getting the most out of your social profiles. We'll diligently monitor and report the statuses of your social media campaigns so that you are consistently informed about what we're doing and how successful our approaches are. Our top priorities are always brand awareness and conversions - we don't simply focus on follower numbers. After all, a social profile with thousands of followers won't do you much good if you aren't getting any sales out of it.
If you're not involved in social media, your business is missing out on huge marketing potential. Let Content Customs prepare a custom package built around your business and budget, and watch the traffic to your website grow. Feel free to contact us and speak with a marketing professional to see how we can establish or improve your social media presence.
Please contact us to discuss the rates for your unique social media plan.