Creating Content Around Long Tail Keywords
In today’s Internet marketplace, Search Engine Optimization, or SEO, is extremely vital to achieving and, thereafter, sustaining a healthy and prosperous online business. Search Engines like Google, Bing, and Yahoo evaluate the quality of each website page based on a several known search ranking factors.
Website creators have learned these ranking factors and hence, have created high quality content that adheres to each of the factors so that their website will be displayed at the top of the search engine results. One of these important factors is known as keyword density.
The Different Types of Keywords
There are two main types of keywords. The first are short tail keywords, or broad keywords. These are short, consisting of one or two words, and may encompass many possibilities for types of sites. For example, the short tail keyword “Online Shopping” would encompass hundreds of types of online shopping of diverse price ranges.
The second type of keyword are long tail keywords, or specific keywords. Long tail keywords are long and target a specific market. For example, instead of “Online Shopping,” a long tail keyword might be “Cheap Online Sandal Shopping.”
Using Long Tail Keywords to Your Advantage
Creating content around long tail keywords can be advantageous to your online business enterprise. Although short tail keywords get many times more daily searches than long tail keywords, there is equally more competition. It is significantly easier to rank highly in a Google search using a long tail keyword than a short tail keyword because there are fewer sites and less competition.
Moreover, although long tail keywords searches are trafficked far less frequently than short tail keyword searches, long tail keyword traffic converts to sales much more frequently because there are more people looking for exactly what you’re selling, rather than general information about a topic.
It’s important to choose a long tail keyword that is well trafficked. The best method for achieving this is hiring a content writing service. Content writing professionals have tools at their disposal to view keyword search frequencies.
With this information, they can create personalized long tail keywords for your businesses that maximize traffic, and thus profit. These services also are well versed at Search Engine Optimization, and can make content rank more highly than an everyday writer.