Will Online Shopping Slow Down in the Coming Years?
The pandemic closed businesses and kept people home in many parts of the United States last year, and online shopping saw a huge and predictable boom as a result. While many companies floundered, places like Amazon had to hire more drivers and workers to make all of their deliveries on time. While the overall trend of online shopping has always been rising, and it’s moved from a novelty to the main way that some people shop, this boom was especially notable. Many companies expanded their websites, focused on online options, updated their SEO and engaged with customers through social media.
The flip side of this, however, is that businesses are opening back up and people are venturing out more in 2021. Does this mean that online sellers should be waiting for things to drift back in the other direction? Will we see a reduction in online shopping now that people have more options?
Predictions Say the Rise Will Continue
Naturally, the full picture can only be seen in hindsight, but predictions indicate that online shopping should only continue to become more common and more popular. Even if we do not see the same sort of growth in 2021 that we saw in 2020, it shouldn’t be a reduction and it should keep going up. Those SEO and social media campaigns are just as important as ever.
For example, Statista ran out the trends from 2014 to 2024, looking at billions of dollars spent. Between 2019 and 2020, they found a jump from $3,354 (again, in billions) to $4,280. They predict an increase between 2020 and 2021 that will take it up to $4,891. That is a growth of about two-thirds of what we saw in 2020. As such, though the growth rate may slow slightly, you should definitely not worry about a reversal. By 2024, they believe total sales will be up to $6,388, so there is only going to be more and more spending as things move forward.
Are You Ready for that Future?
You can see that there is an incredible amount of money to be made online. Are you prepared to take advantage of these trends? Do you have optimized content, excellent reviews, and a great social media presence? We can help in all of these areas and many more at Content Customs, so do not hesitate to get in touch with us. This is not an opportunity you want to miss.
