Google Ad Sales Up by 33%
Many types of technology rise and fall. Consider sites like MySpace or Xanga, which had their day and then faded from the public eye. It’s a common issue with social media. As useful as sites like Facebook are for advertising purposes, there are already those who are wary about the future since younger generations are using Facebook less often. This doesn’t mean social media marketing will disappear, of course. It’s only going to grow. But it may do so on new platforms that see little use today or that haven’t even been invented yet.
As such, you may be wondering about the state of current Google ads. Google has been the foundation of the search and SEO movement for so long. Is that popularity going to dwindle, just like it has for Facebook? Will you need to turn to other areas to get your ads in front of customers?
The Ad Money Keeps Increasing
Far from fading, Google ad sales are going up. According to some reports, they jumped by about a third — 33%, per CNN — from last year to this year. These reports indicate that the stock is up a staggering 8% for Google on Tuesday alone, as after-hours trading played a significant role. Already one of the most popular stocks, the price now sits at $30.69 for one share of Google stock. Overall, experts were surprised and said that the company is doing even better than anticipated and is far ahead of projections.
What this makes clear is that Google is still the go-to name for search engine optimization and search-based ads. The engine consistently gets the most traffic among its competitors, and that doesn’t seem to be changing. While users may be more fickle with which social media sites they are willing to use, they appear to be more than willing to keep turning to Google repeatedly. Even if this growth starts to level off, there is no indication of a decline.
Using the Tools at Your Disposal
There are many things to consider when looking at your marketing efforts, from how to leverage social media to what types of ads and content get conversions. But one thing that is abundantly clear is that SEO is still the No. 1 tool at your disposal. If you want to make sure that you’re reaching the right audience and getting results, please get in touch with us here at Content Customs.