What Are the Benefits of Connecting a Blog to Your Site?
When blogging first became popular, it was more like social media than a professional platform. It was a way for people to keep a journal, write down their thoughts or develop different types of creative works. But all of that has changed over the years. If you run a business, you may have noticed that a lot of companies will add a blog to the official website. This can then be used to generate all sorts of content that is relevant to the business, rather than addressing the more personal topics of earlier blogs.
But have you ever wondered why they do this or if it’s actually helpful? Let’s take a moment to look at why blogging is so popular and the potential benefits you may enjoy.
The first major benefit is that a blog can create organic traffic for the rest of your site. You can incorporate SEO keywords in all of your content, while making sure that you provide valuable content for the readers, and your site traffic will increase. You don’t have to rely only on ads or repeat customers. You get real traffic from people who intentionally chose your site and have a high likelihood of making a purchase.
An Active Site
Blogging also shows that your site is active and consistently updated. This can help your search ranking, and it also shows readers and potential customers that you care about your audience, your goods and your services. They’ll be more likely to reach out to you if they see that you are constantly adding new pages than if it looks like nothing has changed on your site for five years.
Speaking of adding new pages, a blog also makes it so that you can add content that your readers want without having to redo the entire site. You can start to answer common questions that they have or address comments people have made. You can provide in-depth information or post about new products. Over time, the more blogging that you do, the more valuable your site becomes to your audience.
Finally, a blog is a great way to give customers a view inside your company. You can post stories about employees or events. You can post news stories so everyone knows what your company is working on. This is all done through the lens of your professional brand, but it gives people a closer view and helps them connect with the company on another level. That often builds customer loyalty and helps create repeat purchases.
Setting Up Your Blog
If you’re interested in the idea of adding a blog and seeing all of these benefits — and more — please don’t hesitate to get in touch with us at Content Customs. Experienced, professional and creative, our team can help you get the process started!