What Are the Advantages to Evergreen Content?

There are two extremes when writing content. News sites and sports blogs tend to focus on current events. Breaking news is king, and all of the content is geared around connecting with what readers care about at that specific moment. Topics will become very important for a few weeks or even just a few days, and identifying them can help you capitalize on that traffic. You target your SEO toward the specific keywords surrounding that event or story, and you can get consistent traffic if you continue to do this on a regular basis, always posting new content for the most current events.

On the other side of the spectrum, you have evergreen content. This is generally content that isn’t dated and that will still be as relevant in 12 months as it is today. For instance, an article about a car accident would fit the first category, as discussed above, while an article on common causes of car accidents would be evergreen content. Those causes will likely still be relevant and worth discussing, even as specific accidents are forgotten by the public.

So how does evergreen content help you? Let’s take a look at some of the benefits.

Social Media Engagement

It’s important to have engagement with social media and to have your audience share your content. Studies have found that this is simply more common with evergreen topics. This may be because they’re still useful to the audience for a long time, so they can slowly gain momentum. A news story may get shared initially, but that will probably slow down or stop entirely after a week or even a day. Evergreen content doesn’t fade this quickly, so you can rack up shares over a long period of time, and your content could even go viral.

A Consistent Increase in Traffic Numbers

One major benefit of evergreen content is that people will keep searching for the information this content provides, and they’ll keep typing in the SEO keywords that you used in that content. This means that one post or page can generate consistent, long-term traffic. For instance, if your site offers home repair advice, you know that homeowners are consistently going to keep running into the same problems and seeking solutions. If your site provides a solution, people keep coming back to that useful content.

More Value for the Reader

At the end of the day, any content you put on your site should offer value to the reader. The entire goal is to give them information that helps them solve a problem, make a decision or answer a question. Evergreen content does this far better than current events and posts that will quickly become outdated. In fact, if readers find outdated posts, it can harm your site’s reputation for legitimacy and relevance. The more content you have that clearly provides a benefit, the more your site will become an authority and an industry leader.

Working with Content Customs

At Content Customs, we can help you iron out your SEO strategy and create the evergreen content your readers are searching for. Get in touch with us today to start seeing an increase in traffic.