What Is a Niche Market?
One of the major benefits of the internet is that it allows you to find a niche market anywhere. In the past, someone who lived in a small town may not have been able to make a living selling art, for instance, because the town just didn’t have enough people to support it. But that same artist can easily make online sales, as long as they can find their target audience. The geographical constraints that used to hold businesses back are, to some degree, being eliminated. Even if only a small group of consumers want your product, on a worldwide scale, you still do have a chance to tap into that market online.
But a niche market is not just something incredibly obscure. It just means that you’re not marketing to the general public. You’ve found a smaller faction, a group that needs your products.
For instance, parents count as a niche market. If you’re selling products for parents, a large part of the population is already being excluded. However, you can go even further, into sub-groups. For instance, parents who homeschool their children are an even more niche market than parents in general. The vast majority of people just send their children to public schools. But those who sell homeschooling products need to target the select group of parents who don’t.
Utilizing Social Media
One of the best tools you have for these products is your social media profile. You can use this to advertise to select groups of users who have shown interest in certain products, industries, activities or even locations. You don’t have to advertise to the billions of users who have profiles. You can simply seek out the smaller subset of users who are interested in your products, or related ones, and you can target them directly. This makes finding the niche group far easier than it has been in the past. For many types of items, people will make fan groups or post about their interests.
The Advantage of PPC Ads
Another potential tactic is to use Pay Per Click ads. This allows you to put the ads in front of a lot of people, but you only have to pay when someone interacts with the ad. You’re directly paying for the traffic you get. Ideally, only users within that niche group will click your ads, so your investment completely targets that group.
The Right Keywords
Finally, having the right keywords is important. SEO can help you find your audience. These individuals may live all over the world, but they are actively seeking out your products or related interests. As long as you use the correct keywords, you just have to help them find you. This type of traffic is also ideal because these individuals are predisposed to make a purchase. You don’t have to sell them the product so much as show them how to buy it.
Here at Content Customs, we work with SEO, social media management, PPC ads and much more. Contact us today to find out how we can help you connect with your audience!