Get Ready for the Holiday Shopping Season
The holiday shopping season is upon us, and it’s important to make sure that your web presence is ready. While it is true that more shoppers will likely buy in person this year than over the last two years, it’s also true that the vast majority of Americans will do at least some online shopping — if not all. After all, one study claimed that around 80% of Americans shop on the internet. Additionally, that study noted that most Americans, at 56.6%, prefer to shop this way. They don’t want to go to the mall, they don’t want to fight the crowds and they are going to shop online for every item that they can. They’ll only choose brick-and-mortar stores if there are no other options.
So, what do you need to do to prepare for the season? Here are a few tips that can help your business thrive.
Since you know that the potential pool of customers is going to increase as people actively begin shopping, you need to make sure that your website is visible to them. This can mean running pay-per-click ads, running ads on social media or simply trying to improve your SEO so that you rank higher than the competition. Most shoppers will never leave the first page of search results, so you need to know your business will be listed there.
Address Social Media
These customers may also be more active with social media, so you and your team need to address this by responding to questions quickly and even helping to direct customers to the products they’re looking for. People who have been told to buy a specific item for another person, for instance, may have no idea how to find it or what to buy. If they reach out to you, it may simply take a slight nudge in the right direction to make a sale, since they were already predisposed to buying something.
Check Your Inventory
Finally, make sure that you have the inventory to address the increased demand. Remember that shipping times are watched closely around the holidays. Your team may need to send out tracking data, answer emails, answer questions on social media and assure people that their orders are on the way. Just making a sale is the first step. You also need to ensure that your business is ready to address customers’ needs until that package arrives.
There is no time to waste when it comes to online holiday shopping. Get in touch with us at Content Customs to learn how we can help you reach new levels of success this year.