How Do You Write a CTA?
An effective call to action (CTA) is a very important element to add to your website. It prompts your readers to take a specific action after they examine your content. This varies from industry to industry, of course, but typical examples of actions that people want their readers to take include contacting the business, making a purchase, learning more about a service or simply getting more information. Essentially, you want the readers to do this naturally as they go through the page, but the call to action simply gives them a small nudge in the right direction.
Studies have found that these work and they increase the sales numbers and conversions on a website. So how do you write a call to action that is going to accomplish that goal and connect with your audience? Below are a few tips that you may want to keep in mind.
Keep Your CTA Short and Simple
A call to action that is too long is never going to be read. Attention spans are simply too short. Additionally, that person has already theoretically read the rest of the content on the page. The call to action just has to sum it up in a quick way to give them an idea of the action you want them to take. In a lot of cases, a single sentence or two is plenty. Don’t overthink it and don’t write too much.
Use Command Verbs
Another key is to use command verbs. Command verbs are words that tell people specifically how to act, and they can begin the sentence to make it a directive. For example, rather than saying “Our phone number is XXX-XXXX if you’d like to give us a call”, you could write “Call us today at XXX-XXXX to learn more.” By starting out with the instruction to call, it makes the command feel much stronger and more impactful. You can also use words like buy, rent, share, contact, email, purchase or even learn.
Provide a Reason
Above, we discussed that you don’t want your call to action to be too long, but it’s also important that it’s not too short. In some cases, it can certainly help to give the audience a reason why they should do what you’re asking them to do. If you simply tell them to call you now, that does give them the command, but why? Telling them to call you now to learn more or to call you now to take advantage of a one-time deal is going to be much more effective.
Appeal to Urgency
Finally, as noted above, you can spark a sense of emotional urgency by demonstrating that this is an action they can only take for a certain amount of time. They need to do it right now, in order to get the most out of it or to be the most successful. These types of actions are often useful when you’re running a sale for a certain week. Telling people to do something immediately and then showing them why it is beneficial to them can stop the procrastination that ultimately derails a lot of sales.
Your sales and conversations can dramatically improve in 2023. Call us now if you’d like to learn more about crafting content that gets results!