What’s Next for Social Media?
Social media changed the way that businesses interact with their customers forever. When social media sites first came on the scene, they were geared around consumers, with sites like MySpace allowing people to connect with their friends. But businesses very quickly got involved, such as music companies with MySpace, and that only expanded once Facebook and other mainstream sites took over. Today, almost every business is going to have a Facebook page and some sort of social media presence. They will use it to do advertising, answer questions, move products and much more.
But we already know that social media has changed in the past to become the iteration that we are currently seeing. In order to stay ahead with your business, you need to know where it is going to go in the future. Here are a few potential things that you may want to consider.
VR Technology Could Be on the Rise
One type of technology that many are predicting will become more important in the coming years is virtual reality. When sites like Facebook started, they were accessed almost exclusively on computers. That has now shifted over to mobile devices so that most people use their profiles from a smartphone. The next step may simply be people using the same sites, or new versions of them, on virtual reality headsets.
Audiences May Split
There’s already some evidence that young people are leaving sites like Facebook and that older adults are the main focus for advertisers. Other types of social media, such as TikTok, tend to attract the younger crowd. Social media used to be a bit more all-encompassing, but the future of the technology may divide audiences and cause businesses to seek out the platforms that are most beneficial for them specifically – rather than every business using Facebook or Twitter.
It Will Become More Common for Customer Service
You may already be using your social media profiles to perform customer service duties, from troubleshooting to answering questions to fielding complaints or making sales. It is generally thought that this will only continue and become more common. Many people will already look to social media before they would ever call your customer service line. That will become more common as text-based services are preferred to speech-based services.
Are You Prepared for the Changes?
These are just three potential changes out of many that could come in the future. But the main takeaway here should be that you need to keep your eye on social media so that you can always know how it is evolving and changing. We are experts at that here at Content Customs, so we hope you will contact us soon to find out how we can help you through this transitional period.
