Why Is Your Site Suddenly Getting Less Traffic?
If your website suddenly starts getting less site traffic than it has been in the past, you’re certainly going to notice the change. You may not have made any alterations on your end, at least that you know of, but something is clearly impacting your numbers. You need to figure out why this is occurring so that you can rectify it or, if it’s a short-term problem, wait for it to resolve itself. But you don’t want to ignore it because that could turn it into a permanent change where you lose a lot of the traction you’ve created with your SEO efforts over the months or years prior.
So why have your traffic numbers dropped? This will be different in every case, but let’s take a look at three potential reasons that you want to consider.
The Algorithm Changed
For one thing, the Google algorithm is not static. They are always updating it and changing it to get the results that they want. This could mean that some of your SEO tactics that worked before are now considered outdated or even harming your site’s ranking. Additionally, it could just mean that other sites have been optimized quickly to adhere to these new changes to the algorithm, while you have not yet made these alterations. Those sites are getting traffic that you used to see. The key could simply be to update and refresh your contents, so that it works again.
Broken Site Features
Another issue could be that your site has broken features, such as broken inbound links or landing pages. People who are attempting to navigate to your site are not able to get there. For instance, you may have had content that used to funnel a lot of traffic to your main site, but a broken link in that content could mean that it no longer works nearly as well as it did before – if at all. You always want to look out for these types of issues if you are switching servers, migrating to a new website or making other such changes.
People Are Searching Differently
Finally, the change could be in your audience. Maybe you optimized for short keywords that people would type out, but most of your audience actually consists of people who are using voice search. This can lead to longer search strings, so they may no longer be typing in the keywords that relate to your site. Additionally, there may have simply been changes to the market that your products fit within. Maybe new products or brands are starting to drive more attention away from your site. This has caused people to begin using new keywords and terms that you never considered. You can address these issues once you identify exactly what the changes have been.
Fixing Your Site
At Content Customs, we are dedicated to helping you optimize your site for the best possible performance. Contact us today to find out how we can facilitate your growth.