SEO Is Always Changing
It may be time to forget everything that you know about SEO. Many people assume that the process is the same year after year, but that’s simply not the case. Often, there will be major changes in any calendar year, especially as Google updates its algorithm. SEO is always reacting to these changes or trying to anticipate how an edge can be created over the competition. Things that worked in 2020 aren’t going to work in 2023. That’s why it’s important to understand what shifts have taken place and how they can be addressed.
In fact, some have gone so far as to call SEO little more than a game of adaptation. When you look at it in this light, you can see that updating your approach is just as important as staple tactics like creating consistent content or ranking for relevant keywords. So what types of changes may you expect?
Focus on Quality
One thing that is very clear is that there will be a focus on the quality of the text itself and the value that it provides to the reader. To some degree, this is a reaction to the development of AI writing programs, which have gained more popularity as of late. Google has stressed that they are very focused on quality, not just the amount of content or the fact that there are keywords within that content. They look negatively at AI content that has been quickly created to game the system and that isn’t focused on the end user – and it’s easy for Google to tell exactly what type of content it is considering.
Greater Focus on Mobile Devices
Another area of focus in the coming year will be the increased use of mobile devices to run searches. A related topic here is the development of voice search systems. People often use their mobile devices much differently than they would use a desktop computer, and this can include what they search for and what types of terms they’re going to use.
Geographical Locations
One indicator of this shift toward greater mobile use is that geographical terms are now often being used in searches. People are always on the move and they are searching for goods and services that are close to them. Past assumptions about prioritizing results close to a person’s home do not hold up when those searches are coming via mobile devices that could be used in the car, at work or in any other setting.
Working with Us
These are just a few of the ways that SEO is likely to change in the future, and it’s also important to note that each year is just another step. Business owners must keep an eye on all of these changes and update their SEO tactics appropriately. Here at Content Customs, we have decades of combined experience and can help ensure that your SEO holds up moving forward.