3 Tips for Getting the Most Out of Email Marketing
If you are doing online marketing, we can help here at Content Customs. One of the benefits of working with us is that we are such a versatile company. The heart of our business often revolves around doing search engine optimization and SEO work. But we can also handle other types of online marketing, such as social media marketing, or setting up pay-per-click advertisement campaigns. One area in which we excel is in helping with email marketing tactics. With our background as a content creation company, we are perfectly set up to help you generate email messages that are going to get results.
That being said, people are sometimes wary of email marketing because they just don’t think that it’s going to get the conversions that they need. Odds are that this just means there are mistakes in their marketing campaigns or they haven’t been properly optimized for success. Here are some of the things that we focus on to ensure that we truly do get results if you hire us.
1. Getting to the Point
First and foremost, we determine what the value proposition is for your business and quickly get to the point in the email. People are busy. They have chaotic schedules. Just getting someone to open the email at all can be difficult. If you do get a person to that point, then you need to quickly give them the information that you want them to read or you risk losing their attention forever.
2. Breaking Up the Text
It’s also helpful to break up text so that the reader doesn’t feel overwhelmed. Most people will close an email if it is just a single block of text. We will use headlines, subheadings, bullet points, numbered lists and many other tactics to make things read much more smoothly. This also makes it easy to scan the email to get the general point or find specific information.
3. Using a Call to Action
Often, an email marketing campaign doesn’t work because the message simply needs one more line to push the reader in the right direction. This is known as a call to action (CTA). Once you determine the action that you want the reader to take – such as visiting your site, reaching out for contact, setting up an appointment or something of that nature – the closing line should encourage them to do so. It can also help to create a sense of urgency, such as telling them that they need to take advantage of this deal quickly.
By no means are these all of the things we will do to help your campaign reach a higher level of success, but you can already see how focused we are on getting those results. If you’d like to learn more about how we can help you, please do not hesitate to get in touch with us today.
