What types of social content do people share most often?
When creating content for your social media profiles, the goal is to get your audience to share that content. You certainly want them to learn from it and interact with it on your page. But it is far better for your business if that content gets spread around by members of your audience. This doesn’t necessarily mean that it has to go viral, per se, but simply that people who engage with your brand will want to share that content with other people in their network. This expands your reach far more than you could do on your own.
But how do you create the right type of content? Here are a few things to keep in mind.
Emotional content works
First of all, some studies have determined that content that creates an emotional reaction is more likely to get shared. This doesn’t mean it has to be negative. In fact, there’s a correlation between sharing and strong positive emotions. Essentially, your audience already has things that they think and believe. When your posts reiterate these beliefs and create positive emotions, they’re more likely to share those posts with other people who will feel the same way.
Another thing that works is to provide people with information or statistics. This is why infographics are so successful, but this doesn’t have to be done in a graphical form. It simply has to be done quickly and concisely. People find this type of stats-based information very interesting, so they’re more likely to consume it, and they are likely to share it with others who they know would be intrigued by the same surprising stats and figures.
Evergreen content is obviously very important, but you can gain traction on social media with things that are current. If it’s newsworthy, it’s more likely to get shared than any other type of content. This is why it’s important to recognize trends in the news cycle and how they may connect to your brand.
Content with questions
Finally, it can be beneficial to ask questions. This drives engagement with the initial post because users want to learn more. If they’re surprised by the answer to that question, then they’re also likely to share it with their friends and followers. Their assumption will be that other people they know may be just as surprised, and they will be excited to share what they have learned. If you can make someone feel as though they have exclusive information that most people do not, they’re highly likely to share it.
As you can see, getting shares is often about creating this excitement or these emotions in your reader. Here at Content Customs, we can help you craft the type of content that gets results. Contact us today to learn more.