3 key elements of an effective business logo
The first interaction that many potential customers have with your brand is when they see your logo. They may be testing out a product when they see it printed on the side. They may see the logo on advertisements on TV or on social media. Regardless of where they encounter it, your logo creates that all-important first impression. If that’s a negative impression, it’s going to be very hard to overcome. But if it’s a positive impression, it can certainly give your brand the edge. Many consumers who are unsure which company to go with will simply choose the logo and branding that they like the most and try those products or services. This doesn’t necessarily create repeat customers, but it gets their foot in the door, and it gives your company a chance to offer the types of products and services that will turn them into repeat customers.
So what should your logo focus on? How should it be designed? Let’s look at a few key elements.
1. Your logo must be original
First of all, focus on originality. Not only does your logo need to be unique so that it’s not an intellectual property violation, but it needs to stand out so that people remember it. Some business owners think that they should essentially copy a successful business, knowing that the logo already works. But all that will do is create consumer confusion and make your actual company forgettable. Branding needs to stand out.
2. It should be simple
It can often help to have a simple design that is clear and effective. If it’s too complex, people are just going to find it confusing. A simple, clean design may be all that you need. In some cases, less really is more and you don’t want to overthink it.
3. It needs to be versatile
Furthermore, consider all of the ways that your logo is going to be used. Maybe you run a start-up that has one product, and all you’re thinking about is where the logo will be situated on that product. But you may also need to put it on your website, company apparel or uniforms, social media profiles, print advertisements, etc. A versatile logo should work in all of these situations and more.
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At Content Customs, we offer the logo design services you’re looking for, along with services geared around content development, site design, online marketing and much more.