Potential holiday shopping trends
Is your online store ready for holiday shopping? Midway through November, many people have already begun their Christmas shopping. That said, only 41% claimed that they started their shopping in October. For the majority, November and even December are the big months. This is why retailers need to be ready for the holiday rush.
If you own and operate an online retail business, here are a few things to keep in mind this year.
Some consumers want to shop earlier
In one study, some consumers claimed they would start their holiday shopping earlier if they found deals, sales or other reasons to do so. This means that they don’t feel overwhelmed or fatigued by the amount of Christmas advertising. Instead, they would like to plan ahead and get their shopping done well in advance. It may benefit companies to provide these opportunities that consumers are actively looking for. If you’re wondering when to run a holiday sale, sooner may be better.
Everyone is shopping online
Another thing to remember is that almost every single consumer is going to make a purchase on the internet. In one study, 93% claimed they would look for gifts online. Almost half, at 47%, said that that’s where they would do most of their shopping. But even those who do most of their shopping in brick-and-mortar stores – relatively rare in 2023 – are still going to make some online purchases. The convenience of online shopping can’t be beat, especially with a month and a half to go before Christmas.
Most consumers claim they will spend more
Interestingly, 74% of those polled said that they would spend more money on gifts this year than they did the previous year. Of course, some of this may just be because inflation has led to an increase in prices, so spending more isn’t optional. They have to. But it certainly does show that buyers are feeling generous and have disposable income to spend on their Christmas gifts, two things that businesses can capitalize on.
Branding, advertising and connecting with your audience on social media are all important during the holiday shopping season. Here at Content Customs, we can help you look into the various options that you have. Call now!