4 key facts about modern online shopping trends
It can be difficult to compete when running an online store. Online shopping is clearly becoming more popular and lucrative than ever. Billions of people have internet access and spend hours online every day. Every online interaction is a chance for you to market to your target audience, drive traffic to your online store and create conversions and sales.
But at the same time, you are competing with a multitude of other online businesses. Physical location and geography are no longer limiting factors in the way they once were, so you have to compete with companies from all over the world. This means that it can be very difficult to get your material in front of your target audience, even when you know that they would benefit from your goods and services. To help you understand more about modern online shopping trends, here are four key things to consider.
The rise of the smartphone
First and foremost, smartphones are turning into the default way that people make online orders. They are more likely to buy on phones, in many cases, than with a computer. This matters when designing your website, as it needs to be optimized for mobile use.
The majority of adults
When you look at online shopping as a whole, it’s something that 76% of adults in the United States do. This means that the vast majority of people are going to make at least a portion of their purchases online every year.
$500 billion
Projections for e-commerce are incredibly high. Consumers are only spending more money every year. For instance, one estimate claims that online shoppers in 2025 will likely spend around $563.4 billion.
Reasons for online shopping
Finally, one interesting poll indicated that the majority of shoppers in the U.S. actually claim they would prefer a physical store. This claim was made by 56% of respondents. However, 64% of them also said they liked being able to shop whenever they wanted, and 61% indicated that it was important to them to save time. Factors like this are what often drive people from physical stores to online shopping.
This just gives you a small window into what online shopping looks like in 2024 and beyond. For help optimizing your website, generating traffic, creating conversions and much more, please do not hesitate to get in touch with us at Content Customs. Our friendly and professional team can help you business find greater online success this year.
