Key mobile marketing insights

In 2024, it’s a safe bet that many of your customers find your website through mobile marketing. This could be through search engine optimization (SEO) tactics that drive people to your mobile site. It could be through pay-per-click (PPC) ads on other websites that act as a funnel to your main page or your product pages. You could even do social media marketing aimed at mobile users, as most people who use platforms like Facebook or Reddit do so on their phones.

As such, it’s very important to focus on effective mobile marketing. Below are some statistics and insights that will help you do so in 2024 and beyond.

Web Traffic Happens Mostly on Mobile Devices

First and foremost, to show the importance of mobile optimization in general, the majority of web traffic – 52.2% – happens on mobile devices. Additionally, the majority of users – 61% – prefer websites that have been optimized for these mobile devices. Without this focus, you miss most potential traffic.

Google is Still the King

When considering search engine optimization, you do still want to focus on Google. Reports claims that 96% of mobile users run their searches through Google, even on their phones. There are other options, such as Bing, but a focus on Google makes sense for most businesses.

The Impact of Facebook Marketing

When looking into social media marketing, you may be primarily focused on Facebook. If so, the majority of the ad revenue that Facebook generates is due to use on mobile devices. People do use Facebook on the computer, but they are much more likely to use an app on their phone, so that’s where your marketing efforts will be most successful.

Online Reviews Matter

Finally, consider the online reviews that you get at your business, because consumers certainly are. In fact, 69% of consumers claimed that they would read reviews instead of talking to a sales representative. People are making decisions about whether or not to buy your products without even contacting your company.

Contact Us Today

Here at Content Customs, our team has decades of combined experience with mobile marketing, social media marketing, search engine optimization and much more. We are your one-stop shop for all of your marketing needs, and we can help you generate more traffic and create conversions. Just give us a call today to learn more.