Featured Posts

Facebook Rolls Out Creative Advertisement Overlays Just in Time for the Upcoming Holiday Shopping Season

facebook advertisement overlays

Preparing to capture consumer interest during the upcoming holiday spending spree requires meticulous planning, focus on trends and, above all, a razor-sharp marketing campaign strategy. With under 75 days left until the kickoff of Black Friday, businesses should be in the final phases of tweaking sales strategies. However, for marketing and advertisement teams behind the holiday shopping season power curve, Facebook’s announcement of enhanced ad overlays to help highlight products may offer a breath of fresh air. Armed with these dynamic and visually appealing overlays, your business may be able to boost holiday sales.

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Google’s Specialized Search Engine Enhances Access to Datasets and Presents Significant Long-Term Potential

Google specialized search engine

From scanning news headlines to checking weather and traffic updates, and shopping online, search engines offer us rapid access to simple data we rely on to make it through each day. But where do we turn when our information needs to transcend the mundane and we require paths to deeper, more complex data?

Google’s AI Research Scientist, Natasha Noy, recently announced the debut of a new Dataset Search tool designed to place bigger datasets from a wide range of sources at users’ fingertips. Although initially focused on academic circles, this tool has far-reaching implications for additional sectors and users.

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Five Tips to Help Your Business Craft a Dynamic Social Media Presence

dynamic social media presence

Each day, your clients and potential new leads interact extensively via a wide range of diverse social media sites. Does your small business have a defined strategy to capture and maintain interest across social networking platforms? If so, could it benefit from becoming more robust, active or sophisticated? Are there any new angles you could take in order to reach an even bigger audience?

By using some or all of the following five practical tips, you may garner additional attention on social media sites, gain new leads and, potentially, expand your brand’s reach into new territory. 

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How to Use Google Trends to Help Turbo-Charge Your SEO and Content Marketing Campaigns

Google Trends turbo-charge SEO and marketing

Gaining insight into current, seasonal or regional search engine keyword trends is a crucial avenue to attract new clients to your small to medium-sized business. But how, without dedicated, full-time market research resources, can you dip into the endless stream of search queries to extract meaningful data to tailor your SEO and content marketing strategies and attract these new clients?

Fortunately, a wide range of keyword analysis tools, including Google Trends, now offer an essential first step on the path to tailoring online marketing campaigns to attain tangible results and expand your business’s reach.

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How to Write Blog Posts That People Want to Share

writing shareable blog posts

You know that blogging is a fundamental part of your SEO strategy. It allows you to connect with readers, to keep fresh content on the site and to pull people in with timely information. You don't want a site that gets stale, no matter how relevant it once was. That new content is critical.

But is your strategy giving you all of the exposure that you're looking for? Ideally, you want content that reaches beyond the initial reader. In fact, you need articles that your readers want to share. This extends the net incredibly and increases your chances for brand new traffic. It enhances engagement. So, how do you do it?

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