5 Tips For HVAC Marketing In 2020
Every kind of business needs to have a solid marketing plan to be successful in its industry. With that said, if you’re an HVAC contractor or if you own an HVAC business, you also need to have good marketing. Customers won’t just be coming to your doorstep, begging for your services.
Since so many people don’t go out anymore amidst quarantine measures, you need to step up your game in terms of getting your name out there. To guide you through it, here are just some tips for HVAC marketing in 2020.
1. Search Engine Optimization (SEO)
When it comes to marketing, you need to be where the people are at. With the current environment, a majority of the population is doing their shopping and researching online. People search the net for most of the things that they need. Given that, the most effective way to remain on their radar is to use SEO, which is short for search engine optimization.
SEO is a type of digital marketing strategy designed to optimize your website and content to make them easier to find when people search for terms relating to your services. An HVAC SEO company can be very helpful in guiding you on how to set this up online. A lot of it will involve getting the right keywords and making your website SEO-friendly.
2. HVAC Website
Part of your marketing strategy should be to make your website aesthetically pleasing and easy to navigate. Due to the current quarantine measures, the way you’ll make a first impression with potential customers is no longer through your storefront. Instead, your website will likely be the first thing that your customers will see.
Because of this shift, you need to have a well-designed HVAC website as part of your marketing strategy. A reliable and experienced national HVAC SEO company can ensure that your website contains the following features:
- Easy navigation
- Customer service chat box
- Blogs and content
- Reviews and testimonials
- Detailed product menu and descriptions
- Higher website speed
These are just some of the things that you need to do to improve your website. Learn more ways on how to improve your customer’s experience on your website by researching more or employing IT professionals.
3. Social Media Presence
Another way to market your HVAC services and connect with your clients is to be on social media. Having a strong social media presence is a great way to promote your brand and be more visible to your customers. This is because most people are on their phones and on social media. Remember that you have to be present wherever your customers are. You need to be the one to chase your customers through marketing efforts, including being active on social media.
In addition to having greater visibility, being on social media will allow you to connect with your customers through replying to their comments and chatting with them. For instance, on Facebook and Instagram, there’s a chat function where customers can directly ask you any questions they have regarding the products. Moreover, customers can also air out any complaints or suggest improvements you can make.
4. Video Marketing on YouTube
HVAC services can be a bit technical. Because of this, pictures might not serve to illustrate your expertise and why people need to hire you. However, you shouldn’t worry about this because there’s also an online channel where you can show and tell potential customers.
By uploading videos on YouTube, you can show customers more things about your HVAC services. You won’t need to pay YouTube fees any longer because all uploads on the platform are free. Create content on HVAC systems, tips and suggestions for DIY work, and how-to instructional resources. You can also discuss why it’s better to hire your company instead of your competitors.
5. Email Marketing
To directly connect with your customers and ensure brand recall, doing email marketing can be an effective way to promote your company. This marketing strategy is more focused on increasing and maintaining customer loyalty with existing customers. Email marketing is a good way to remind your current customers about your brand and services. Once you’re on their radar, they’ll most likely turn to you when they need some installation, repair, or maintenance work.
Your HVAC Company Deserves a Solid Marketing Plan
Boost your revenue through the tips above for marketing your HVAC company. Fortunately, there are many options and strategies for marketing these days. In this digital age, you can reach a lot more people with effective digital marketing strategies and a reliable SEO company by your side.