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Tips for Creating and Marketing Your Content

content marketing

One of the most important aspects of running a successful website or blog is producing and marketing high quality content on a regimented and consistent basis. Because blogs are so abundant on the Internet, you cannot just simply start writing and expect increases in readership nor consistent user feedback.

This being said, there are several factors to consider when regularly writing content that is intended to be viewed by a high number of users. Below are several tips and techniques for more effectively creating and marketing your content online.

1. Establish a Purpose

When planning your content, think about what you would like it to achieve. Consider primary and secondary objectives for each piece of content. For instance, your primary goal might be to encourage readers to click on a specific link and visit another page, with a secondary goal of gaining them as a regular reader and contributor in your comment section. Planning your content's purpose in advance can make sure it functions as you need it to.

2. Provide a Clear Message

Just like establish a purpose, conveying a specific message to your readers is necessary to make sure that your content works in the way you want it to. While you should avoid assaulting the reader with your message, make sure they have a clear idea of what the goal of the article is.

The way you go about this varies with the kind of content you create, but your readers should always be able to boil your article down to a few crucial points, giving them a good idea of what it is you are trying to say.

3. Write for the Web

When creating content, keep in mind that you are reaching out to readers via the Internet. People browsing the internet want information in small, easily digestible chunks. Giant blocks of text are likely to go unread. Consider the ways in which you can use headings and subheadings to break up your content into smaller groups.

This makes your content easier for your readers to scan and locate the information they want. Your readers want content they can quickly scan, so be accommodating to make sure you get as many readers as possible.

4. Brand Yourself

Branding yourself and your website is necessary to separate yourself from your competitors. Establish a style that differentiates you from other websites or blogs and provides readers with a sense of familiarity and comfort. Make yourself known within and outside of your content, but without being overly promotional.

Establish a name for yourself as a provider of high quality content. No matter how accurate and well-written your information is, a poorly-branded website or blog is less likely to attract new and return readers.

5. Stay Up to Date

While this might seem obvious, it is important to present yourself as a knowledgeable source on the content you provide. Regularly read related news and your competitors' websites and blogs to stay up to date on the newest information and trends. If you can quickly provide content based on fresh information, you will establish yourself as a trustworthy and valuable source of content.

6. Provide High Quality Content

Making sure your content is well-written, accurate and valuable is essential. No matter how flashy or professional your design is, readers will leave quickly if your content is not up to snuff. One easy way to ensure that your content is high quality is to hire a professional writing service. This ensures that your content is top notch, and also provides other benefits such as search engine optimization that can help attract new readers.

Mike Quayle

Posted on 26th May, 2011 by Mike Quayle

About Mike Quayle

Mike Quayle is a SEO, content writer, and marketer from Seattle, Washington.

View all posts by Mike Quayle