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Yearly Archives: 2013

Paid Search Figures Up Big for Holiday 2013

paid search

Virtually everything related to paid search advertising campaigns trended upward over this holiday shopping season, with clicks, impressions and spending all increasing drastically when compared to the same time last year, according to a recent report published by Search Engine Land.

The uptick in both consumer spending and marketing investments could be attributed to the marginally rising tide of the economy as a whole, not to mention increases in overall holiday shopping, both online and through "brick and mortar" outlets.

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Bing Reveals Top Search Trends for 2013

Bing search trends

According to one of Bing's top twenty search lists released a few days ago, Beyonce Knowles ranked #1 for the most searched-for people in 2013. Kim Kardashian held this top position last year, but had to settle for second place in 2013.

The rest of the top 10 list for most searched people includes Rihanna, Taylor Swift, Madonna, Justin Bieber, Nicki Minaj, Amanda Bynes, and Miley Cyrus. Some of the people who made the top 10 in 2012 but failed to do so in 2013 include Lindsay Lohan, Katy Perry, Selena Gomez and Jennifer Aniston.

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Known Retailers Matter for Product Searchers


A new report published by Search Engine Land indicates that search engine users place the highest level of value on whether or not they are familiar with the retailer when deciding whether to click on results for product searches.

In other words, if an individual's online storefront is not associated with a major retail brand, they could be fighting an uphill battle to attract conversions even if they offer greater bargains and additional services. What other factors mattered to search engine users when looking for an online product retailer?

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Content "Stitching" - Is it OK by Google?


You've probably visited a few blogs and websites that made you think, "this information is great, but haven't I heard this before?" In order to give relevant content to their users without spending a lot of time or resources, many sites copy and paste content from other authoritative sites, leaving a citation as the only clue that the content isn't original.

Often, sites will stitch together paragraphs and lists from other pages into a single, more comprehensive page - slightly more valuable to the user, but far from original. Does Google appreciate this type of practice, or would they rather see original content?

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Does Google Penalize Pages with Too Many Links?


Matt Cutts, head of Google's search spam team, has added yet another video to his series in which he instructs site owners and search engine optimizers on how to stay within Google's quality guidelines and avoid having various pages, or your entire website, penalized in your search engine results.

This time, Cutts tackles the topic of whether it's acceptable to have more than 100 outbound links on a single page. Will Google view this as spam, or have they evolved in their thinking about pages that spider out to tons of other sites?

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