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Yearly Archives: 2014

Bing Outlines How Content Quality Affects Rankings

bing content quality

According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that's only 19.5 percent of the search market share, the numbers are high enough to suggest that Bing should not be ignored - especially if your site targets an older or wealthier audience.

It's important to remember that optimizing for Bing is similar to optimizing for Google in many ways. Rule number one for both search engines seems to be high-quality content. A new post on the Bing blog details exactly what they're looking for.

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Google Says the Majority of Online Ads Are Never Viewed

online ads

The number of ads that Google runs on a daily basis is staggering. According to some sources, ad impressions from Google's display network end up totaling an unfathomable 24.17 billion per day, while impressions from Google Search total around 5.57 billion. This means that Google runs almost 30 billion ads every day.

Unfortunately, according to new Google research, over half of all these ads are never viewed by anyone. Some fundamental changes to the system may be needed before advertisers can be sure they're spending money on something that actually has a chance of being seen.

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Video Content Will Be a Must in 2015

video content

Marketers have known for years that video content is effective at driving traffic, links and sales. Check out this now vintage-seeming case study from 2006 (less than two years after YouTube debuted), in which it's shown that short video clips can generate thousands of impressions at a fraction of the cost of PPC advertising.

Content marketing has changed a lot since 2006, but the impact of video has only increased. A recent report from online video firm Brightcove highlights just how important video content will continue to be in the future.

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Google Adds Mobile Usability Feature to Webmaster Tools

mobile usability

The importance of mobile traffic should not be underestimated. Earlier this year, comScore reported that people spent much more time accessing digital media on smartphones and tablets than on desktops. Also, according to eMarketer, smartphone users could total 1.75 billion by the end of this year.

Most webmasters understand this trend and have taken steps to ensure their sites are mobile-friendly. But is there more you could be doing? Google's new mobile usability feature could help determine the answer - and it might be more important than you think.

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Yahoo Becomes Default Search Option In Firefox

yahoo logo

Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the most important search engine in the foreseeable future. Also, as far as browsers are concerned, Google's Chrome is the most popular in the world.

These facts raise a question that marketers have had to deal with for years: is it worth the time to focus efforts on other search engines? While the answer to this question is "of course," the Yahoo engine in particular often ends up coming in a distant third behind Bing. Mozilla's recent announcement has an outside chance of changing that, though.

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