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Author Archives: Jonathan Schlosser

Jonathan Schlosser

About Jonathan Schlosser

Jon Schlosser is a professional writer and SEO specialist living in Grand Rapids, Michigan.

Is Your Company Discoverable?

company discoverable

It's clear that marketing is never going to be the same. The internet has changed everything, and that change is here to stay. Rather than clinging to older ideas that may be outdated and may no longer work, companies need to accept this new reality and find out how they can leverage it for greater success. The relationship with each individual consumer is more important than it has ever been, for instance, and consumers have far more power to search out what they want. They do this on social media and through search engines, primarily. Think of it this way: Two decades ago, companies worked to get in front of consumers. Today, consumers come to them.

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Google Wins Case Against Oracle

Google Oracle case

The case between Google and Oracle has centered around Google's use of lines of code that were originally written for Oracle. Google used the code to develop the Android operating system and has argued that it is not a violation of Oracle's copyright because the code, which allows for communication between devices and software, was available for fair use. In other words, Google claimed they were just innovating on top of existing technology, not attempting to make a profit off of anything Oracle created. Oracle, on the other hand, claimed to have the sole right to use that code and said that Google's use of it without permission violated their rights.

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Is Your CTA Ineffective?

CTA effective

You must have an effective call to action (CTA) to get the most out of your content. You know what you want the reader to do, and many will naturally take that action anyway -- they'll read about your product, appreciate the advantages and then order. But many will need a little extra push, especially if they're not sure if they want to make a purchase or not. This is when a CTA is crucial and can impact your sales numbers. But, if your conversion rate is too low, you may start wondering if your call to action simply isn't working. Consider some of the following mistakes that people make.

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Study: Most People Research Products Before Buying

research before buying

Are you an impulse buyer? If so, you know how it feels to see a new product that immediately grabs your attention. You may just see one ad or spot the item in person, while walking around the store, and know that you have to have it. For some, impulse buys are reserved for small items that they can afford to regret. For others, price is no object, as they will buy anything that they want and trust their instincts. Either way, there's one thing that is true about these consumers: They're in the minority. Studies have found -- as you likely suspected if you're not an impulse buyer yourself -- that the majority of consumers will take the time to do their research in advance of almost any purchase.

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Ten Years From Now, What Will the Internet Be?

Internet future

Throughout human history, technology has changed slowly. If you were able to take a person from 1000 A.D. and put them into 1200 A.D., they'd be fine. They'd recognize everything and feel that the world was similar to the one they'd left. If you took a person from 1821 and put them in 2021, though, it would be chaotic. They wouldn't recognize anything. They'd have no idea what a computer was -- much less a smartphone -- and they'd assume the world was far larger than it really is. Medicine, transportation, communication -- all versions of technology would be staggeringly different.

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