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Author Archives: Jonathan Schlosser

Jonathan Schlosser

About Jonathan Schlosser

Jon Schlosser is a professional writer and SEO specialist living in Grand Rapids, Michigan.

Facebook Chat Gets Less Confusing

Facebook chat

You use Facebook to talk to customers and clients. It's an easy way to answer questions, provide support, gather feedback and generally promote your brand. Not only do you comment on posts and engage them in public, but you allow them to send you chat messages when they have more in-depth issues or simply need to check on the status of a project. People do not like to sit on hold after calling a support hotline, but they don't necessarily mind having the chat window open as they complete other tasks on the phone or the computer. It's perfect in a lot of ways, except one: It can get confusing.

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Your Online Marketing Should Include Video Content

video content marketing

An online marketing plan must take a comprehensive approach. The more ways you connect with potential customers, the more inclusive your marketing is and the more productive those efforts can be. In the past, we've discussed some of the major focus areas, such as mobile-oriented SEO and the value of voice search. Now it's time to take a quick look at video content and why you should incorporate it into your plan as well. It gives you one more area where you can create conversions you may have missed otherwise. Below are some of the top reasons to use branded video content on your page itself and in your marketing efforts.

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Facebook to Focus on Privacy and Communication

Facebook privacy

Do you ever feel like the big downfall of social media is that it's all too open and exposed? The internet used to be far more of an anonymous experience, but now it seems like everyone is can see everything and nothing is really all that private. Facebook founder Mark Zuckerberg has some big plans for what he considers the future of social media as a whole, and they involve focusing on privacy and encrypted messages. He wants to do this for all of his platforms, which now include Facebook, WhatsApp and Instagram. That may not bring back a totally anonymous experience, but it should provide additional security.

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Welcome to .dev: Google Opens a New Domain

new domain .dev

In 2018, Google announced that they would be taking their private .dev domain and opening it up to the public. They made that announcement at the Chrome Dev Summit, and it really didn't generate much buzz with all of the other news coming out at the same time. They had also just announced VisBug and Web.dev. It felt at the time like the public offering was just a minor note along the way, something that may happen eventually.

However, things have moved quickly, and Google just announced that they opened .dev up to the public. There is no red tape. There are no extra fees for Early Access. This is a full launch.

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Remember That SEO Goes Beyond Google

SEO beyond Google

Your search engine optimization tactics likely focus almost extensively on Google. It's a natural move for most businesses, as Google has the biggest market share. After all, some reports credit Google with as much as 90 percent of organic traffic. Even if you debate that exact statistic -- it can differ depending on the study and the year -- it is still clear that Google is the industry leader.

That said, the internet is always changing and expanding, as are consumer search methods. It is very important not to get so focused on Google that you do not consider your audience and the other ways you can use SEO to drive traffic.

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