You know that online marketing is important. You want to increase your digital footprint, improve your page rank, create fresh content that your audience enjoys, increase sharing on social media, manage your online reputation, and much more. What you don’t know is exactly how you should approach these tasks. What's most efficient, and what fits your company the best? Do you want to keep everything in-house and let your employees handle it, or should you outsource and hire professionals to do it on your behalf? As important as online marketing is in 2020, this is a big decision for your company, so let’s explore it a bit further.