Although “Googling” is now synonymous with searching for information, Google is far from the only search platform competing for users’ interest. Fueled by recent reports of data harvesting and invasive user tracking, Google’s image has taken a hit. This negative press opened the door for other niche search engines to compete in the big game.
In a recent tweet, the CEO of Twitter, Jack Dorsey, opened fresh wounds for Google by stating that he personally uses DuckDuckGo for searches. While DuckDuckGo only has a fraction of the total number of Google users, it is hugely popular among privacy-focused netizens.