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Author Archives: T.J. Anderson

T.J. Anderson

About T.J. Anderson

T.J. is a Chicago-based content editor and writer, as well as an SEO and marketing specialist.

Google's 'Speed Update' Makes Mobile Page Speed a Ranking Factor

mobile page speed

There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta information, keywords, content freshness, content authority, backlinks - just to name a few. When doing the work to optimize your site, though, the actual strategies for improving some of these factors can be unclear - not to mention how tough it can be to measure your strategies' actual effect on rankings.

Luckily, there's at least one ranking factor that's relatively easy to measure and improve: site speed. And with a recent announcement from Google, it's now time to analyze your mobile site speed and make it as fast as possible.

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6 Great Ways to Promote Content in 2018

content promotion

Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends for content marketing. This year, a whopping 91 percent of B2B survey respondents indicated they'd be using content marketing in 2018.

But while most B2B companies understand the importance of content production, many still undervalue the marketing aspect of the process. Simply put, even the best content can go unnoticed if it's not effectively promoted. And while unnoticed content can still provide SEO value, it's not going to do much for lead generation. So what are the winning strategies for this year?

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Google Officially Extends Snippet Length

snippet length

Meta descriptions are one of the most important onpage SEO elements, with webmasters often spending large amounts of time thinking about, researching, and testing different variations to find the most effective description for each page of their site. Together with a page's meta title, the meta description forms a snippet that helps search engines understand and rank a page, while also serving as a "sales pitch" to entice potential visitors.

For years, it's been said that meta descriptions limited to 160 characters are optimal for Google's search results - but it may be time to throw the old playbook out.

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4 Ways to Increase Direct Website Visits

direct traffic

When trying to market a website, app, or any other internet entity, marketers' go-to strategies most often involve using 3rd party platforms to try getting more traffic. This is with good reason, as search, social and email strategies (including paid and organic options for each) are some of the most effective channels for driving traffic back to your own site.

But this leads to marketers potentially overlooking what is arguably the single most powerful and important traffic segment: direct visits. With SEMRush recently naming direct website traffic the single most important ranking factor, it becomes clear that direct visits simply should not be ignored.

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Study: Effective Blog Posts are Longer, More Media-Rich than Ever

blog post length

When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?

Over time, the answers have varied wildly. Long, in-depth blog posts are often touted as a way to get long-term traffic from search, but short, "snackable" articles from 200-500 words have been an industry standard for years. Almost six years ago, we recommended posts between 250 and 1,000 words. So where are we now?

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