Content is more likely to accomplish its goals when it’s in the right format. Would the content attract more attention and generate more leads as a blog post, ebook, social post, video, infographic, quiz or survey?
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
Everybody knows that smartphones have had a profound effect on daily life. They’ve made it much more simple and efficient to complete many different tasks, and they act as a single source for finding all sorts of information needed on a day-to-day basis.
As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger
Anybody involved with Internet marketing – and especially search engine marketing – has likely heard the news that Google will no longer be displaying text ads in the right sidebar of search engine results.
When Google’s Penguin algorithm first went live nearly four years ago, sites that were engaging in black hat link schemes saw massive reductions in search rank and traffic that ended up being very difficult to recover from.
