Anybody who’s used the internet in the past two decades has likely visited About.com. A giant in the early days of the web, About.com was an amalgam of all types of educational content, from “how-to” home improvement articles to pre-WebMD health advice.
A common misconception about content marketing is that it’s only valuable for large brands. Small-to-medium sized
Content is more likely to accomplish its goals when it’s in the right format. Would the content attract more attention and generate more leads as a blog post, ebook, social post, video, infographic, quiz or survey?
Two years ago, many content marketers were hailing Facebook’s Instant Articles (IA) as a potential game-changer in social
Everybody knows that smartphones have had a profound effect on daily life. They’ve made it much more simple and efficient to complete many different tasks, and they act as a single source for finding all sorts of information needed on a day-to-day basis.
As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger
