The online marketing landscape in 2015 will look very different than it did even three or four years ago. Mobile marketing, social media and content marketing will likely continue to be some of the most important elements of a marketing campaign. A term like “email marketing,” however, already sounds like an outdated technique.
According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that’s only 19.5 percent of the search market share, the numbers are high enough to suggest that Bing should not be ignored – especially if your site targets an older or wealthier audience.
The number of ads that Google runs on a daily basis is staggering. According to some sources, ad impressions from Google’s display network end up totaling an unfathomable 24.17 billion per day, while impressions from Google Search total around 5.57 billion. This means that Google runs almost 30 billion ads every day.
Marketers have known for years that video content is effective at driving traffic, links and sales. Check out this now vintage-seeming case study from 2006 (less than two years after YouTube debuted), in which it’s shown that short video clips can generate thousands of impressions at a fraction of the cost of PPC advertising.
The importance of mobile traffic should not be underestimated. Earlier this year, comScore reported that people spent much more time accessing digital media on smartphones and tablets than on desktops. Also, according to eMarketer, smartphone users could total 1.75 billion by the end of this year.
Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the most important search engine in the foreseeable future. Also, as far as browsers are concerned, Google’s Chrome is the most popular in the world.
