A user-friendly website is incredibly important. One of the biggest reasons for a site with a high bounce rate (in other words, people who leave quickly after arriving) is that the site isn’t very user-friendly or easy to navigate. People who arrive at the site will immediately feel confused or overwhelmed, and they’re not going to take the time to figure it out.
It has been shown many times that blogging is an excellent way to increase organic traffic and page rank. Blog posts help you generate consistent content, they allow you to add keywords on a regular basis and you can use them to answer questions and address issues that your readers are interested in.