Category Archives: Content Writing

Google’s Diversity update, launched last month, intentionally limits the total number of listings in search engine results pages (SERPs) to two per domain. This means that only two pages from the same site may appear in a SERP when a user searches for a particular keyword string.

Based on a recent study conducted by Searchmetrics, it appears that the change is working as Google intended. Although this move is not a fundamental shift in the way Google ranks pages, it is an important development for SMBs looking to gain a foothold in sectors previously dominated by retail and marketing giants.

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Networking giant LinkedIn recently launched a full-scale rebranding campaign to incorporate more warmth, humanity and inclusion on its website. The facelift was needed, according to LinkedIn, to address user perceptions that the site only addresses the needs of white-collar job seekers and members in upper management.

This move comes amid a push by other social media sites to promote greater inclusivity and more authentic user experiences. Startups and small to medium-sized business owners should pay close attention to this shifting site design landscape to capture the attention of new clients.

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In an uncharacteristic move for the search engine giant, Google recently took to social media to give users a heads up on the launch of a major search algorithm update. The update, termed the June 2019 Core Update, is the second such major system overhaul of the year and appears poised to shake up the SEO landscape.

Unfortunately, details are sparse on precisely what changes the June 2019 Core Update has in store. However, site owners, developers and advertisers should keep a close eye on search metrics over the coming weeks to get a good feel for the type and scope of changes, and adjust tactics, if necessary.

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Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not at all mimic how they would talk if they were speaking to another person. The terms feel clumsy and unnatural. They work for a computer, which is going through the keywords and matching content, but you end up typing -- or, with the recent focus on voice searches, saying -- things that don't reflect real speech patterns. Essentially, you find yourself consciously thinking about the fact that you're using a computer and changing your communication tactics to match that experience. For instance, when looking for the best restaurant in New Mexico, you may ask a friend:

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The value of high-caliber original content just keeps going up. In one of the most recent moves, Facebook has decided to update the algorithm that drives videos on the site. With these changes, they're going to do more to promote original content, at the expense of the repeated content that keeps making the rounds with different accounts. This should lead to more originality and creativity, and those who put in the work to create new content that actually offers something to the viewer will have a better chance of getting the exposure they're after, rather than getting washed out by mass content and copied videos.

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