We know well that having a blog attached to your site can do wonders for your SEO. There are plenty of stories of people doubling or tripling their organic traffic -- or more. While you do need on-site SEO as well, one of the fastest ways to increase your ranking and make your SEO more effective is to consistently blog about the search terms your audience is looking for.
But let's take a look beyond the statistics. Have you ever wondered why this works? What is it about blogging that makes it so effective, even in 2021? Why do you see those spikes in traffic when you spend months or years getting that content out?