Category Archives: Content Writing

In late 2018, Google announced the pending termination of Google+ services after an internal audit unearthed a myriad of data privacy concerns, security risks and more. Based on this study, Google discovered that the service was no longer meeting users’ needs and set an April 2019 retirement date.

Despite this pending termination, startups hoping to preserve their Google+ are in luck. Volunteers working around the clock are currently archiving publicly posted content. Although much of the data will be auto-saved by this initiative, there are steps users can take to help ensure content is archived for posterity.

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An online marketing plan must take a comprehensive approach. The more ways you connect with potential customers, the more inclusive your marketing is and the more productive those efforts can be. In the past, we've discussed some of the major focus areas, such as mobile-oriented SEO and the value of voice search. Now it's time to take a quick look at video content and why you should incorporate it into your plan as well. It gives you one more area where you can create conversions you may have missed otherwise. Below are some of the top reasons to use branded video content on your page itself and in your marketing efforts.

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Today’s consumers eagerly seek concise, engaging content when searching for products and services, interacting via social media or conducting other online activities. To reach users and keep their interest, it is critical to serve fresh content on a daily basis. But what time of day is best to deliver your content to help ensure it achieves maximum views and user engagement?

Twitter’s recently announced insights tool, Timing Is Everything, may have the answer. It helps small businesses time content delivery to reach the widest possible audience to boost engagement and start conversations with potential new clients.

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An overwhelming majority of today’s customers interact with your small business via mobile devices. Therefore, optimizing your site for rapid, secure and streamlined mobile access is no longer a luxury; it is a necessity. Fast sites attract, and keep, customers’ interest. Conversely, slow-loading, cumbersome, sites not only frustrate users, but could drive potential new clients’ business elsewhere. Fortunately, Google’s recently retooled "Test My Site" feature delivers a powerful resource to help gauge performance, compare loading times to competitors and even offer suggestions to help boost your site’s speed.

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Your search engine optimization tactics likely focus almost extensively on Google. It's a natural move for most businesses, as Google has the biggest market share. After all, some reports credit Google with as much as 90 percent of organic traffic. Even if you debate that exact statistic -- it can differ depending on the study and the year -- it is still clear that Google is the industry leader.

That said, the internet is always changing and expanding, as are consumer search methods. It is very important not to get so focused on Google that you do not consider your audience and the other ways you can use SEO to drive traffic.

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