Category Archives: Content Writing

One of the biggest challenges businesses face when it comes to content marketing is finding a way to stand out. Considering the sheer amount of content being published every single day, it can be incredibly difficult and potentially very frustrating to create content that sets your company apart, is memorable to readers and ultimately ends up helping you achieve your business goals.

Luckily, a thorough content strategy that involves research, planning, trying new things and evaluating your results can lead to creating unique content that truly stands out. Here's how to do it:

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There are many methods for improving your content over time: creating and adjusting a long-term content plan, studying your analytics and using customer feedback to inform your content, formulating new strategies based on what's worked for you in the past - just to name a few. Marketers and content creators should be constantly striving to get more out of their content and provide more value to their readers.

But chances are good that if you're reading this, you're trying to improve a blog post that you're currently creating. Here are some things you can do right away today to improve the blog post you're currently working on:

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Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable content is incredibly important for SEO, lead generation and general visibility, but there's just so much content currently being produced that "publishing for the sake of publishing" simply doesn't cut it in many industries. The best content is both valuable to users and specifically designed to help you achieve your goals.

Two of the most popular goals for content include generating backlinks and getting social shares. The content you create in pursuit of these two goals will most likely have specific and opposing characteristics.

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Landing pages are an integral part of just about any digital marketing campaign. Whether they're designed for PPC, email marketing, social media or any other channel you're trying to leverage, landing pages can be an incredibly powerful tool for moving potential leads further down your sales funnel, encouraging conversions and getting users to take specific actions.

But the effectiveness of a landing page is only as good as its copy and design. If your copy isn't given the proper thought and planning, your visitors will simply end up bouncing or, worse yet, leaving with a bad impression of your company entirely. Here are the most important things to consider:

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Content marketing can often seem like an unapproachable strategy that only big businesses can benefit from. With so many advertising and marketing options currently available, why would a local business spend their limited resources on planning, creating and promoting content - especially when the ROI can be difficult to prove?

Well, if a new report from local SEO software provider BrightLocal is any indication, the majority of local businesses still consider operating a blog to be highly beneficial. If your local business has abandoned its blog, this survey may make you reconsider the benefits you're missing out on.

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