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Category Archives: Content Writing

Content Your Audience Wants to Read

content for audience

When you start researching content creation, you get a lot of advice to create more content or that the frequency with which you post new content is key. These things are, without a doubt, important parts of your strategy. How you reach your readers and how often you reach them matters. However, do not let this focus push you to overlook yet another key factor: the type of content your readers actually want to read. You need to put out content that engages them and piques their interest. Without that part of the equation, no type of content is going to have the same traction on social media or any other platform.

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Facebook and eBay Join Forces to Stop Fake Reviews

fake reviews

Reviews are a huge part of the online shopping experience. For many potential buyers, they are the difference between making a purchase or not. Unlike a brick and mortar store, shoppers cannot have any contact with the items before buying them. They also know that returns tend to be a bit more complicated. As a result, they rely on the knowledge of those who have already bought the products they’re interested in. They look into the reviews to make a decision before ordering, and just a few five-star reviews can sell them entirely on a product -- just as a few negative reviews can make them look elsewhere.

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Why You Need Consistent Content

consistent content

If you check your Google rankings and you don't like where you're sitting, it's natural to decide that you need more content. First and foremost, you want to provide something fresh and valuable that readers will click on. Beyond that, you want to get more keywords onto the site in an organic way that shows Google how valuable your site is. That's what helps you rank higher.

Do not assume, though, that you just need to buy some content, post it, and figure you have taken care of the problem. That can provide a quick boost, but it's not going to last. SEO is certainly not a one-time job. You need to focus on consistency and increasing the volume of your content over time.

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Content Needs to Eliminate Reader Surprises

content surprises

When people set out for any type of event that requires planning, they tend not to want any surprises. This fundamental desire drives a lot of search traffic because it helps to determine what they search for and why they need to find it. Google itself notes that people have a "low tolerance for surprises" whether they're planning a dinner date or a month-long vacation. They seek to understand and plan as much as possible, so their search topics are going to be a pursuit of answers. That's why quality content matters so much, as it can be crafted specifically to answer those questions and give them additional insight into whatever it is they may be planning.

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Five Unique Strategies to Help You Brainstorm Ideas for Fresh Content

content strategies

For many businesses, developing creative ideas for fresh content on a routine basis can quickly become a resource-consuming chore. With the sheer volume of articles, blogs and landing pages hitting the web each day, how can a startup hope to craft unique and appealing content to attract readers?

Fortunately, developing engaging ideas for content is not nearly as difficult as it would seem. By leveraging a wide range of existing tools and techniques, businesses, regardless of industry, can easily generate new ideas for articles. Below, we’ll explore five of these easy-to-use, no-cost, strategies in detail.

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