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Are You Really Connecting with Customers on Social Media?

social media customer

It's easy to understand that social media carries a lot of power and can open doors. Companies used to need to do extensive research to see what their customers liked, how old they were, what they spent money on, etc. Now, social media just reports a lot of that for them, through the profiles people fill out and the things they post. The opportunity to connect with people online is there, and it is unprecedented. The key, then, is to make sure that you know how to use social media to that end, as you seek to increase awareness and make sales. Below are a few tips that can help you hit those goals in 2021 and beyond.

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Why Using the Right Type of SEO Matters

black hat SEO

The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic. With that traffic now controlled by the largest search engines -- namely, Google -- it's important to follow all of their regulations. Breaking them could get a site deindexed and drastically impact traffic. This may not be permanent, but it can be if the site owner does not fix the issues and get the site indexed again. Even if the issues are eventually rectified, it can cost an enormous amount in exposure, traffic and placement within the search results.

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The Importance of Your Bounce Rate

bounce rate

Your site's bounce rate is important. This is the measure of how many people come to your site and then almost instantly leave. While it may be more encouraging to study positive numbers, such as your overall traffic or an increase in sales, you really want to seek to improve your negative numbers to enhance your site on the whole. Your bounce rate, when it's too high, tells you that something is inherently wrong with your site or your content. You're always going to have some people who navigate to the site and then leave, but you don't want to see any massive increases in this area and you always want to work to reduce those numbers.

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What Reading Level Is Right for Your Audience?

reading level

Not all online audiences have the same reading level, nor should you expect them to. This is why it's so important to understand not just the goals you have for your content, but for whom that content is being written. You can then cater your approach to those who are going to be on your page most often, and it will have the biggest impact. Writing at a level that is above your audience may make your content seem confusing and unhelpful, while writing at a level that is too low can make your company appear unprofessional or unpolished.

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Connecting with Buyers in Other Countries

international sales

A small business in the rural United States is no longer confined to their immediate area. For non-perishable sales, companies can easily connect with buyers all over the globe. You no longer have to be based in New York or Los Angeles to have a massive potential market. You can be anywhere, and your sales don't even have to occur within the same country. Maybe there's not a strong U.S. market for your products, but there is a strong market in Japan or England or Australia. You can find buyers all over the globe and make sales in any location. There are still logistics to consider -- shipping costs, shipping companies, etc.

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