Category Archives: Content Creation

When considering keyword strategies, most people simply want to rank as highly as possible for the most common, popular keywords within their industry. If you run a hotel, for instance, you may consider words like hotel, motel, lodging, accommodations and the like. These are considered fairly broad keywords, and you can find them within every industry. While they may describe what you offer, you have to consider the intent of your potential audience. If the keywords you use do not match that intent, ranking highly may still get you increased traffic numbers, but that does not mean it will lead to conversions.

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Linking is a big part of your SEO strategy. Search engines can both see and acknowledge the links you put on your site, along with links to your site from other sources. While it sees them all, it only acknowledges or recognizes the dofollow links. For those links with the added nofollow tag, it ignores the link.

At least, that's how it worked until last month.

As a quick overview, most links on a webpage, with typical HTML coding, are dofollow links. That's the standard way that a search engine reads the code. It only changes if you manually add in a "nofollow" tag to that code.

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Marketing to consumers who are increasingly focused on bite-sized, visual content often requires skill, patience and flexibility. Modern startups and SMBs hoping to establish a solid online foothold in their industry must be able to incorporate a variety of content styles. To do this effectively, many sites now include infographics in content.

But what is an infographic and how can you best use them in your content to attract new leads and boost sales? Below, we’ll explore some of the key elements that comprise an infographic, discuss the benefits they offer and cover a few best practices for their use.

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Excuse the pun, but you're worried about selling yourself short. In your efforts to reach your audience and educate readers, you want to go in depth. You want to put as much information as possible out there. You want to answer all of their questions and work hard to sell them on your goods and services. You wonder if there's any way to use short content, or if everything needs to be the size of a chapter in your favorite novel. What type of content approach is going to work most effectively and accomplish your goals?

Every situation is different and every business has unique needs. But there is a lot of evidence that short content can and does work.

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Today’s online consumers, especially those in the younger, tech-savvy generation, flock to visually appealing web page content. Successful social media and online retail sites use these principles each day to attract users with stunning, clear and engaging visual content.

These images, infographics, animations and more encourage users to investigate your site further and can also contribute to greater engagement with the written content featured on webpages. Below, we’ll take a look at some of the best imagery use practices as well as some pitfalls to avoid when boosting the visual appeal of your content.

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