Category Archives: Content Creation

We know well that having a blog attached to your site can do wonders for your SEO. There are plenty of stories of people doubling or tripling their organic traffic -- or more. While you do need on-site SEO as well, one of the fastest ways to increase your ranking and make your SEO more effective is to consistently blog about the search terms your audience is looking for.

But let's take a look beyond the statistics. Have you ever wondered why this works? What is it about blogging that makes it so effective, even in 2021? Why do you see those spikes in traffic when you spend months or years getting that content out?

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It's common for business owners to assume that content that works is going to work forever. Once product pages and landing pages have been written, you're tempted to just check that job off of the list and forget about it. But running a successful website and having a strong web presence doesn't work this way. Things change, technology evolves, pages stop working, and it's important to go over your content and update it -- or even replace it -- from time to time. That job doesn't end, and assuming that it does can lead to lower traffic levels over time.

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If you ever wonder how it's possible to choose keywords that users are going to search for, consider the fact that the majority of searches are just repeats. In fact, some estimates state that merely 20% of searches, or one out of every five, are actually new. It could be as low as 16%. Generally, people are searching for the same things that others have already searched for -- perhaps millions of times. Often, they're searching for things that they themselves have already searched in the past.

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Having your web content go viral can bring in a ton of attention for your brand, but you don't need to have that type of success to have a major impact. Any content that people share is highly beneficial. It's far more likely that their connections on social media will interact with that content than if they come across it in any other fashion. The personal endorsement from someone whom they know makes all the difference in the world.

But how do you get content that accomplishes this goal? What types of content are people more likely to share and thus spread within their own circles?

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When people think of Search Engine Optimization (SEO), they often want to know how to update their site to get more traffic. They assume that it's a quick fix. If they take the right steps and add some new links or keywords in the right places, then their site will be optimized and traffic will increase indefinitely. It's like creating a software patch. Your lack of SEO is the problem and you need to fix that problem. Once you do, you can just forget about it and expect people to keep finding your newly-upgraded site.

But is this actually how it works? Are you going to get the results that you're after if you do this?

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