Category Archives: Content Creation

When you rank higher in search results, you get more clicks. Ideally, many of those people will stay on your website. Some of them, however, are going to quickly leave and return to the search results page. This is known as "bouncing" and it's a problem because it often signifies that your site did not give them what they were looking for. You ranked well for SEO and for the terms that they were using, but your site did not deliver in some fashion. The percentage of users who quickly leave your page is reported in analytics as your bounce rate. High bounce rates can undercut your efforts and it's important to ask yourself what is going wrong.

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Have you been thinking about revamping your website, updating your SEO or running an online ad campaign? Maybe you just aren't sure when to start or if it even matters whether or not you act quickly. You know it's something you want to do eventually, but you're not feeling much urgency and you've been putting it off. Well, what you should know is that internet use has been soaring in recent months. There is no better time to address your plan of action. People are online far more often and that creates massive amounts of potential traffic. Getting your internet presence in order right now gives you a chance to see nearly unlimited success.

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When trying to create effective web content, you need to think about more than simply what information that content provides to the reader. You also have to carefully consider formatting and layout questions. Ultimately, quality content is a must, but you can make it more effective if you understand how to set it up and how that layout can impact the reader. In the same way that a printed book uses formatting, white space, chapter headings, page numbers and many other marks to help guide the reader, your web content has to provide them with the proper visual cues. One of the best ways that you can do this is by properly using headings in your content.

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One of the big worries that people have with a call to action is simply that they're going to annoy the reader and actively push them away from making a purchase. In fact, some business owners specifically do not use them on these grounds. They don't want to seem pushy. However, since studies have found that calls to action do work and do increase sales, it's time to shift that perspective. A call to action that is done correctly won't be annoying or detract from sales numbers. That only happens when it's not implemented well. So, with that in mind, what can you do to make it successful?

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Getting traffic to your site is only half of the battle. You also need to keep people on the site, make conversions and make sales. This is why quality content, rather than keyword spamming, is so important. You need the type of site that not just ranks highly, but that offers information and that keeps people on the page.

Maybe you’ve been noticing that people are leaving your site more often than you’d like, and after far less time than you’d prefer. Many of them just land on the page for a second or two before closing it, indicating to you that it did not give them what they were looking for.

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