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Category Archives: Content Creation

One Simple Way to Start Boosting Your Email Engagement Right Now

email engagement

Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways for brands to communicate with customers and promote their content, while also driving traffic, leads and sales.

But while email can be very effective, any business that's tried an email campaign knows that engagement is often very low. According to Mailchimp, open rates for marketing emails are rarely above 25 percent, and click rates are usually less than 3 percent in any industry. Luckily, a new survey suggests that engagement can be increased with a simple adjustment in strategy.

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8 Ways Content Marketers Can Adapt to Facebook's Algorithm Change

facebook algorithm

When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that "Pages may see their reach...and referral traffic decrease." While the real-world impact of this change may not be fully understood for some time, it's already claimed at least one casualty: video content producer Little Things.

The popular four-year-old digital publisher has millions of Facebook followers and video views. With the new algorithm, however, the company claims its organic traffic dropped a whopping 75%, necessitating the closure of their company entirely. How can businesses that use Facebook cope with this?

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Top 7 Reasons to Outsource Your Content Creation

outsourcing content

With 89 percent of B2B marketers using content, it's no wonder that companies are increasingly moving content creation in-house. It makes sense, as in-house content creation can potentially streamline their overall marketing operations.

But most small-to-medium-sized businesses simply don't have the resources to hire in-house content staff, instead relying on one or two people to execute every marketing directive - leaving little room for effective content creation. Luckily, though, outsourcing content to an agency can actually end up being much more beneficial than doing it in-house. Here's why:

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How to Improve Content Readability: Grammar, Design and Testing

content readability

Content readability should always be in the back of your mind whenever you're creating a blog post, website copy, product description, email newsletter or any other type of content that's meant to attract or appeal to a wide audience. Writers, editors and publishers should constantly be asking themselves if their content is clearly presented and easily understood. Otherwise, all of your efforts to market your business using that content are doomed to fail.

Luckily, readability is easily analyzed and improved by taking a look at your grammar and design choices.

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6 Great Ways to Promote Content in 2018

content promotion

Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends for content marketing. This year, a whopping 91 percent of B2B survey respondents indicated they'd be using content marketing in 2018.

But while most B2B companies understand the importance of content production, many still undervalue the marketing aspect of the process. Simply put, even the best content can go unnoticed if it's not effectively promoted. And while unnoticed content can still provide SEO value, it's not going to do much for lead generation. So what are the winning strategies for this year?

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