Category Archives: Content Creation

You must have an effective call to action (CTA) to get the most out of your content. You know what you want the reader to do, and many will naturally take that action anyway -- they'll read about your product, appreciate the advantages and then order. But many will need a little extra push, especially if they're not sure if they want to make a purchase or not. This is when a CTA is crucial and can impact your sales numbers. But, if your conversion rate is too low, you may start wondering if your call to action simply isn't working. Consider some of the following mistakes that people make.

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Throughout human history, technology has changed slowly. If you were able to take a person from 1000 A.D. and put them into 1200 A.D., they'd be fine. They'd recognize everything and feel that the world was similar to the one they'd left. If you took a person from 1821 and put them in 2021, though, it would be chaotic. They wouldn't recognize anything. They'd have no idea what a computer was -- much less a smartphone -- and they'd assume the world was far larger than it really is. Medicine, transportation, communication -- all versions of technology would be staggeringly different.

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It's easy to understand that social media carries a lot of power and can open doors. Companies used to need to do extensive research to see what their customers liked, how old they were, what they spent money on, etc. Now, social media just reports a lot of that for them, through the profiles people fill out and the things they post. The opportunity to connect with people online is there, and it is unprecedented. The key, then, is to make sure that you know how to use social media to that end, as you seek to increase awareness and make sales. Below are a few tips that can help you hit those goals in 2021 and beyond.

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The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic. With that traffic now controlled by the largest search engines -- namely, Google -- it's important to follow all of their regulations. Breaking them could get a site deindexed and drastically impact traffic. This may not be permanent, but it can be if the site owner does not fix the issues and get the site indexed again. Even if the issues are eventually rectified, it can cost an enormous amount in exposure, traffic and placement within the search results.

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Your site's bounce rate is important. This is the measure of how many people come to your site and then almost instantly leave. While it may be more encouraging to study positive numbers, such as your overall traffic or an increase in sales, you really want to seek to improve your negative numbers to enhance your site on the whole. Your bounce rate, when it's too high, tells you that something is inherently wrong with your site or your content. You're always going to have some people who navigate to the site and then leave, but you don't want to see any massive increases in this area and you always want to work to reduce those numbers.

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