Category Archives: Content Creation

There are readers who want to delve into every article they read, approaching each new page the same way they'd approach a good book. They read thoroughly and completely, giving the page their full attention. However, it is far more common in today's fast-paced, mobile-oriented world for readers to simply skim (or scan) the content. In some cases, all they do is scan for a few moments and then move on. In others, they scan multiple articles and settle in to read when they find one that piques their interest. Either way, though, don't lose heart. You can still write intentionally for these readers and their fast reading habits.

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Discovering and implementing tactics to secure a competitive edge in today’s ever-shifting online marketplace presents a challenge for many startups. How can your SMB hope to compete with industry giants backed by large advertising budgets or well-established local businesses with a large consumer following?

Often, capturing and holding user attention boils down to presenting a positive and engaging online experience for visitors. Below, we’ll explore key elements of site content optimization, keyword usage, page tagging and more which can help focus your limited resources to yield game-changing results.

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When you create content, one key element is writing information that those in your target audience are actively searching for. They may never have heard of your company, your products or your services, but they already have information they're seeking and questions they want to ask. That's where they're going to start their search efforts. If you can rank highly for that information, your site becomes a trusted and authoritative source. You don't have to rely on brand recognition or exposure -- though those things can help, of course -- because you simply give them the answers they want from any source. You can be that source.

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As today’s teens, college students and young adults abandon traditional social media sites such as Facebook, newer, more popular platforms stand ready to benefit. Snapchat, in particular, is an agile, wildly popular social media platform that younger users appear to turn to in record numbers.

Fortunately, reaching out to this rapidly expanding user base just got a lot easier thanks to Snapchat’s recently launched, three-step ad creation tool. This tool may serve as a cost-effective solution for small to mid-sized businesses with limited resources to gain momentum efficiently in a shifting online marketplace.

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Many modern SMBs endlessly pursue content focused on the latest trends, top-ranking news stories and other trending topics in an attempt to attract users and boost site traffic. Unfortunately, this endless cycle of chasing what is “new” not only requires a significant investment in time and energy, it yields content which remains relevant and attractive to users for only a short time.

Instead of chasing trends, many startups opt for the long-term benefits of evergreen content. Evergreen content remains vibrant, topical and attractive to users year-round and should be part of an SMB’s balanced marketing strategy.

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