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Category Archives: Content Creation

Top 7 Reasons to Outsource Your Content Creation

outsourcing content

With 89 percent of B2B marketers using content, it's no wonder that companies are increasingly moving content creation in-house. It makes sense, as in-house content creation can potentially streamline their overall marketing operations.

But most small-to-medium-sized businesses simply don't have the resources to hire in-house content staff, instead relying on one or two people to execute every marketing directive - leaving little room for effective content creation. Luckily, though, outsourcing content to an agency can actually end up being much more beneficial than doing it in-house. Here's why:

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How to Improve Content Readability: Grammar, Design and Testing

content readability

Content readability should always be in the back of your mind whenever you're creating a blog post, website copy, product description, email newsletter or any other type of content that's meant to attract or appeal to a wide audience. Writers, editors and publishers should constantly be asking themselves if their content is clearly presented and easily understood. Otherwise, all of your efforts to market your business using that content are doomed to fail.

Luckily, readability is easily analyzed and improved by taking a look at your grammar and design choices.

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6 Great Ways to Promote Content in 2018

content promotion

Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends for content marketing. This year, a whopping 91 percent of B2B survey respondents indicated they'd be using content marketing in 2018.

But while most B2B companies understand the importance of content production, many still undervalue the marketing aspect of the process. Simply put, even the best content can go unnoticed if it's not effectively promoted. And while unnoticed content can still provide SEO value, it's not going to do much for lead generation. So what are the winning strategies for this year?

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4 Ways to Increase Direct Website Visits

direct traffic

When trying to market a website, app, or any other internet entity, marketers' go-to strategies most often involve using 3rd party platforms to try getting more traffic. This is with good reason, as search, social and email strategies (including paid and organic options for each) are some of the most effective channels for driving traffic back to your own site.

But this leads to marketers potentially overlooking what is arguably the single most powerful and important traffic segment: direct visits. With SEMRush recently naming direct website traffic the single most important ranking factor, it becomes clear that direct visits simply should not be ignored.

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Study: Effective Blog Posts are Longer, More Media-Rich than Ever

blog post length

When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?

Over time, the answers have varied wildly. Long, in-depth blog posts are often touted as a way to get long-term traffic from search, but short, "snackable" articles from 200-500 words have been an industry standard for years. Almost six years ago, we recommended posts between 250 and 1,000 words. So where are we now?

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