Category Archives: Content Creation

Your search engine optimization tactics likely focus almost extensively on Google. It's a natural move for most businesses, as Google has the biggest market share. After all, some reports credit Google with as much as 90 percent of organic traffic. Even if you debate that exact statistic -- it can differ depending on the study and the year -- it is still clear that Google is the industry leader.

That said, the internet is always changing and expanding, as are consumer search methods. It is very important not to get so focused on Google that you do not consider your audience and the other ways you can use SEO to drive traffic.

Continue Reading →

LinkedIn’s recently published comprehensive guide to social media management is a must-read resource for startups looking to maximize opportunities to connect with new clients. It not only details best practices for the unique professional networking platform but also delivers eye-opening statistics about the expanding role LinkedIn plays in online marketing and business circles. From Fortune 500 executives to recent college graduates and more, the surging numbers of professionals connecting via LinkedIn presents a lucrative target for startups looking to grow a professional social media marketing presence.

Continue Reading →

The internet is such a massive part of our day-to-day life in 2019 that it's easy to forget just how new it really is. You don't even have to go back a few decades to find a world in which the internet itself was considered something of an information and technology revolution. People knew it had potential, but your average American had no idea how it worked, had very little experience and honestly did not understand how it could change their lives.

Fast forward to today, and you have schools full of children who have grown up with the internet. It's simply a part of their experience. They understand how to use technology intuitively. It's clear that the internet revolution of the 1990s was here to stay.

Continue Reading →

Google’s recent release of a series of best practices targeted toward optimizing the Google Ads experience is an essential step for any SMB hoping to stay ahead of the competition. Google delivers this powerful optimization data via an easily interpreted score which allows startups to view, sort and apply recommendations to boost performance. These best practices and suggestions range from a full suite of advanced account management features to targeted enhancements tailored to your business’s particular goals. They also include customized recommendations based on your preferences.

Continue Reading →

Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve products and enhance services to meet consumer demand. However, it is important to realize that not all input you may receive from customers is equally valuable. Chances are, if you are not directly soliciting feedback, you are only passively receiving phone calls, emails and online reviews from a significant minority of your clients. Making changes to your business strategies based on this small, but vocal, cross section can cause your startup to lose touch with a majority of your customers.

Continue Reading →