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Category Archives: Content Editing

Four Factors That Help Develop Your Content Strategy and Provide Value to Customers

develop content strategy

With leading search engine providers heavily focused on enhancing overall user experiences, hosting content which is actionable, engaging and high quality is now more important than ever. But what constitutes “high quality content” and how has the definition morphed over time? Today’s content must not only align with your small to medium-size business's overarching marketing goals but must also stand out from the static to inspire users to action. By examining four essential factors of your content strategy, your business can go beyond chasing the SEO tactic du jour, and, instead, focus on providing value to users.

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The PRET Model Shows You How to Design for Google and for Users

PRET model site design

Effective search engine optimization must cater to Google's algorithm to achieve a high rank, but that should not mean ignoring the user experience. Over the years, Google has worked hard to analyze search trends and find out what people are truly searching for in order to give them the best results. Google also works to eliminate the impact of sites built just to attract search engine attention without providing real value. So, what makes a site connect with users and rank highly on Google? The answer lies in the PRET Model, which was designed by industry experts to check all those boxes. PRET stands for Popularity, Relevance, Engagement and Trust.

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How to Write Blog Posts That People Want to Share

writing shareable blog posts

You know that blogging is a fundamental part of your SEO strategy. It allows you to connect with readers, to keep fresh content on the site and to pull people in with timely information. You don't want a site that gets stale, no matter how relevant it once was. That new content is critical.

But is your strategy giving you all of the exposure that you're looking for? Ideally, you want content that reaches beyond the initial reader. In fact, you need articles that your readers want to share. This extends the net incredibly and increases your chances for brand new traffic. It enhances engagement. So, how do you do it?

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Google Updates Search Quality Rating Guidelines: The Highlights

google search quality rating guidelines

Some of the data that Google uses to improve their search algorithm comes from the feedback of thousands of search quality raters. These raters conduct actual searches and rate the top quality pages according to a publicly available set of guidelines.

Data from these quality raters don't directly impact search rankings; instead, Google uses their ratings to inform the search algorithm. Nevertheless, it's good for content creators to know some of the main things that these raters look for. Google's update of the guidelines last week provide insight into the most important things to consider when creating search-friendly content.

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How to Create Content That Stands Out

content that stands out

One of the biggest challenges businesses face when it comes to content marketing is finding a way to stand out. Considering the sheer amount of content being published every single day, it can be incredibly difficult and potentially very frustrating to create content that sets your company apart, is memorable to readers and ultimately ends up helping you achieve your business goals.

Luckily, a thorough content strategy that involves research, planning, trying new things and evaluating your results can lead to creating unique content that truly stands out. Here's how to do it:

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