Featured Posts

Category Archives: Content Editing

Google Updates Search Quality Rating Guidelines: The Highlights

google search quality rating guidelines

Some of the data that Google uses to improve their search algorithm comes from the feedback of thousands of search quality raters. These raters conduct actual searches and rate the top quality pages according to a publicly available set of guidelines.

Data from these quality raters don't directly impact search rankings; instead, Google uses their ratings to inform the search algorithm. Nevertheless, it's good for content creators to know some of the main things that these raters look for. Google's update of the guidelines last week provide insight into the most important things to consider when creating search-friendly content.

Continue Reading →

How to Create Content That Stands Out

content that stands out

One of the biggest challenges businesses face when it comes to content marketing is finding a way to stand out. Considering the sheer amount of content being published every single day, it can be incredibly difficult and potentially very frustrating to create content that sets your company apart, is memorable to readers and ultimately ends up helping you achieve your business goals.

Luckily, a thorough content strategy that involves research, planning, trying new things and evaluating your results can lead to creating unique content that truly stands out. Here's how to do it:

Continue Reading →

11 Ways to Write Better Blog Posts Right Now

write better blog posts

There are many methods for improving your content over time: creating and adjusting a long-term content plan, studying your analytics and using customer feedback to inform your content, formulating new strategies based on what's worked for you in the past - just to name a few. Marketers and content creators should be constantly striving to get more out of their content and provide more value to their readers.

But chances are good that if you're reading this, you're trying to improve a blog post that you're currently creating. Here are some things you can do right away today to improve the blog post you're currently working on:

Continue Reading →

14+ Content Editing Tools for Marketers and Writers

content editing tools

Whether you're an experienced content marketer or an employee of a small business asked to begin writing posts for the company blog, there's one step in the process that creators at any level cannot afford to skip: editing.

As it gets harder for content to get any exposure at all, you simply can't risk your credibility and authority by publishing text that's filled with grammar mistakes or is difficult to read. While it's always ideal for your content to be edited by professionals, there are plenty of tools that can help you optimize your writing and ensure that readers (and potential customers) aren't turned away by unclear content.

Continue Reading →

8 Ways Content Marketers Can Adapt to Facebook's Algorithm Change

facebook algorithm

When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that "Pages may see their reach...and referral traffic decrease." While the real-world impact of this change may not be fully understood for some time, it's already claimed at least one casualty: video content producer Little Things.

The popular four-year-old digital publisher has millions of Facebook followers and video views. With the new algorithm, however, the company claims its organic traffic dropped a whopping 75%, necessitating the closure of their company entirely. How can businesses that use Facebook cope with this?

Continue Reading →