Category Archives: Content Management

You have a lot of things to consider when crafting your website content. How does it fit with your brand? What is your main goal? How can you address SEO? What information is your audience looking for? It can almost feel overwhelming.

All of these questions are important, and you definitely need to consider them when deciding what information you want to put in your content and what word choices you're going to make. But you also have to think of something else: how you want to write. What stylistic choices should you make? Should what you write online be vastly different than what you'd write offline?

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When trying to create effective web content, you need to think about more than simply what information that content provides to the reader. You also have to carefully consider formatting and layout questions. Ultimately, quality content is a must, but you can make it more effective if you understand how to set it up and how that layout can impact the reader. In the same way that a printed book uses formatting, white space, chapter headings, page numbers and many other marks to help guide the reader, your web content has to provide them with the proper visual cues. One of the best ways that you can do this is by properly using headings in your content.

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When you start researching content creation, you get a lot of advice to create more content or that the frequency with which you post new content is key. These things are, without a doubt, important parts of your strategy. How you reach your readers and how often you reach them matters. However, do not let this focus push you to overlook yet another key factor: the type of content your readers actually want to read. You need to put out content that engages them and piques their interest. Without that part of the equation, no type of content is going to have the same traction on social media or any other platform.

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If you check your Google rankings and you don't like where you're sitting, it's natural to decide that you need more content. First and foremost, you want to provide something fresh and valuable that readers will click on. Beyond that, you want to get more keywords onto the site in an organic way that shows Google how valuable your site is. That's what helps you rank higher.

Do not assume, though, that you just need to buy some content, post it, and figure you have taken care of the problem. That can provide a quick boost, but it's not going to last. SEO is certainly not a one-time job. You need to focus on consistency and increasing the volume of your content over time.

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When people set out for any type of event that requires planning, they tend not to want any surprises. This fundamental desire drives a lot of search traffic because it helps to determine what they search for and why they need to find it. Google itself notes that people have a "low tolerance for surprises" whether they're planning a dinner date or a month-long vacation. They seek to understand and plan as much as possible, so their search topics are going to be a pursuit of answers. That's why quality content matters so much, as it can be crafted specifically to answer those questions and give them additional insight into whatever it is they may be planning.

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