Category Archives: Content Management

Timely, accurate and candid customer feedback is an invaluable resource for small businesses looking to continually improve products and enhance services to meet consumer demand. However, it is important to realize that not all input you may receive from customers is equally valuable. Chances are, if you are not directly soliciting feedback, you are only passively receiving phone calls, emails and online reviews from a significant minority of your clients. Making changes to your business strategies based on this small, but vocal, cross section can cause your startup to lose touch with a majority of your customers.

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Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns and more can boost site traffic, but, alone, may not be sufficient to capture customer interest. Today’s consumers expect startups and SMBs (small to medium-sized businesses) to go beyond typical advertising tactics to deliver insightful, actionable and well-written site content.

Translating site traffic into a base of loyal, long-term clients in today’s increasingly competitive digital marketplace requires businesses to maintain focus on developing engaging content strategies.

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When deciding what content to put on your site, you always want to have fresh, unique content that does not appear anywhere else on the internet. Duplicate content can result in your site getting penalized by Google, which can lead to indexing and ranking issues. This can impact your SEO and the visibility of your site. On top of the direct impact to SEO, it can make users trust your site less and not think of it as a primary source, which can push traffic elsewhere and compromise your perceived authority among your audience. Users have many options. You must set yourself apart very clearly with unique content.

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In today’s highly competitive digital marketing landscape, it pays to maximize the usage of every tool at your disposal to stand out from the competition and drive interest in your business’s products and services. Although many SMBs devote significant time and energy to site optimization through hosting high-quality content, researching keywords, building links and more, they often miss the vital component of crafting effective meta descriptions. Meta descriptions not only offer consumers a bite-sized glimpse of the content of your pages but, if written well, can drive traffic to your website and boost conversions.

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Smartphones have officially taken control of the internet. People use them to search more often than they use desktop or laptop computers. Statistically speaking, it is more likely that a person browsing your site will use a phone to do it than any other device.

In response, Google has turned to mobile-first indexing. This puts a priority on sites that have been optimized for a mobile experience. Are you ready for the change? The way you respond can dramatically impact your page rank and your site's exposure moving forward. The change is here to stay, and odds are that the mobile numbers will only continue to increase.

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