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Category Archives: Content Management

How to Use Google Trends to Help Turbo-Charge Your SEO and Content Marketing Campaigns

Google Trends turbo-charge SEO and marketing

Gaining insight into current, seasonal or regional search engine keyword trends is a crucial avenue to attract new clients to your small to medium-sized business. But how, without dedicated, full-time market research resources, can you dip into the endless stream of search queries to extract meaningful data to tailor your SEO and content marketing strategies and attract these new clients?

Fortunately, a wide range of keyword analysis tools, including Google Trends, now offer an essential first step on the path to tailoring online marketing campaigns to attain tangible results and expand your business’s reach.

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How to Write Blog Posts That People Want to Share

writing shareable blog posts

You know that blogging is a fundamental part of your SEO strategy. It allows you to connect with readers, to keep fresh content on the site and to pull people in with timely information. You don't want a site that gets stale, no matter how relevant it once was. That new content is critical.

But is your strategy giving you all of the exposure that you're looking for? Ideally, you want content that reaches beyond the initial reader. In fact, you need articles that your readers want to share. This extends the net incredibly and increases your chances for brand new traffic. It enhances engagement. So, how do you do it?

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Google Updates Search Quality Rating Guidelines: The Highlights

google search quality rating guidelines

Some of the data that Google uses to improve their search algorithm comes from the feedback of thousands of search quality raters. These raters conduct actual searches and rate the top quality pages according to a publicly available set of guidelines.

Data from these quality raters don't directly impact search rankings; instead, Google uses their ratings to inform the search algorithm. Nevertheless, it's good for content creators to know some of the main things that these raters look for. Google's update of the guidelines last week provide insight into the most important things to consider when creating search-friendly content.

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How to Create Content That Stands Out

content that stands out

One of the biggest challenges businesses face when it comes to content marketing is finding a way to stand out. Considering the sheer amount of content being published every single day, it can be incredibly difficult and potentially very frustrating to create content that sets your company apart, is memorable to readers and ultimately ends up helping you achieve your business goals.

Luckily, a thorough content strategy that involves research, planning, trying new things and evaluating your results can lead to creating unique content that truly stands out. Here's how to do it:

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Google's Speed Update Is Here, But Fast Pages Already Rank Higher

google speed update

Announced earlier this year, Google's "Speed Update" is officially beginning its rollout. This means that loading times on mobile will now affect search rankings, especially for the slowest sites.

Many webmasters are likely already trying to increase their site's speed on mobile if for no other reason than to improve user experience. If you're in this position, you may be ahead of the game - a new report from Searchmetrics indicates that load speed has already been affecting Google rankings. However, your pages may need to load even faster than previously thought to see any SEO benefit after this update.

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