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Category Archives: Content Research

5 Ways to Keep Your Brand Laser-Focused on Delivering High-Quality Site Content

high quality content

Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns and more can boost site traffic, but, alone, may not be sufficient to capture customer interest. Today’s consumers expect startups and SMBs (small to medium-sized businesses) to go beyond typical advertising tactics to deliver insightful, actionable and well-written site content.

Translating site traffic into a base of loyal, long-term clients in today’s increasingly competitive digital marketplace requires businesses to maintain focus on developing engaging content strategies.

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What Is a Featured Snippet?

featured snippet

Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That's why it's so important to understand even the smallest changes and what they may mean for your tactics moving forward. You simply cannot afford to get complacent. It never pays off, least of all in the world of SEO.

One of the major changes to how users experience Google search results in recent years is the addition of a "featured snippet." Do you know what a featured snippet is, how it works and why you need to leverage it for your own success?

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Fine-Tune Your SEO Strategy for the Upcoming Holiday Shopping Season to Help Maximize Growth Opportunities

holiday shopping SEO

Although it is hard to believe, the holidays, and the associated massive uptick in online shopping, are just around the corner. Is your startup, e-commerce site or SMB well poised to capitalize on this period of surging consumer interest and spending? If not, one of the most effective ways to posture your business to take advantage of these unique growth opportunities is through targeted enhancements to help boost your SEO. With a balanced and thorough SEO campaign incorporating some of the strategies below, your business may be able to generate additional traffic and conversions this holiday season.

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Jumpstart Conversions and Boost Traffic to Your Site with Well-Crafted Meta Descriptions

meta descriptions

In today’s highly competitive digital marketing landscape, it pays to maximize the usage of every tool at your disposal to stand out from the competition and drive interest in your business’s products and services. Although many SMBs devote significant time and energy to site optimization through hosting high-quality content, researching keywords, building links and more, they often miss the vital component of crafting effective meta descriptions. Meta descriptions not only offer consumers a bite-sized glimpse of the content of your pages but, if written well, can drive traffic to your website and boost conversions.

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Four Factors That Help Develop Your Content Strategy and Provide Value to Customers

develop content strategy

With leading search engine providers heavily focused on enhancing overall user experiences, hosting content which is actionable, engaging and high quality is now more important than ever. But what constitutes “high quality content” and how has the definition morphed over time? Today’s content must not only align with your small to medium-size business's overarching marketing goals but must also stand out from the static to inspire users to action. By examining four essential factors of your content strategy, your business can go beyond chasing the SEO tactic du jour, and, instead, focus on providing value to users.

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