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Category Archives: Content Research

Crafting a Reliable Content Development Strategy for Your Startup

Reliable content development

Each day, businesses generate and host massive volumes of new content designed to attract the interest of new clients. As a startup, carving your space in this saturated digital marketplace can appear intimidating on the surface. How can you best reach your intended audience?

Although many online marketers devote time to the latest tricks to boost SEO, there is no substitute for a time-honored, common senses content development strategy. Ultimately, effectively reaching your target audience requires the development of meaningful, actionable and valuable content which accurately highlights your products and services.

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Twitter’s Insights Tool Helps SMBs Maximize User Engagement

Twitter insights tool

Today’s consumers eagerly seek concise, engaging content when searching for products and services, interacting via social media or conducting other online activities. To reach users and keep their interest, it is critical to serve fresh content on a daily basis. But what time of day is best to deliver your content to help ensure it achieves maximum views and user engagement?

Twitter’s recently announced insights tool, Timing Is Everything, may have the answer. It helps small businesses time content delivery to reach the widest possible audience to boost engagement and start conversations with potential new clients.

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5 Ways to Keep Your Brand Laser-Focused on Delivering High-Quality Site Content

high quality content

Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns and more can boost site traffic, but, alone, may not be sufficient to capture customer interest. Today’s consumers expect startups and SMBs (small to medium-sized businesses) to go beyond typical advertising tactics to deliver insightful, actionable and well-written site content.

Translating site traffic into a base of loyal, long-term clients in today’s increasingly competitive digital marketplace requires businesses to maintain focus on developing engaging content strategies.

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What Is a Featured Snippet?

featured snippet

Search engines never stop evolving. The minute you think you have beaten the system, the system changes. That's why it's so important to understand even the smallest changes and what they may mean for your tactics moving forward. You simply cannot afford to get complacent. It never pays off, least of all in the world of SEO.

One of the major changes to how users experience Google search results in recent years is the addition of a "featured snippet." Do you know what a featured snippet is, how it works and why you need to leverage it for your own success?

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Fine-Tune Your SEO Strategy for the Upcoming Holiday Shopping Season to Help Maximize Growth Opportunities

holiday shopping SEO

Although it is hard to believe, the holidays, and the associated massive uptick in online shopping, are just around the corner. Is your startup, e-commerce site or SMB well poised to capitalize on this period of surging consumer interest and spending? If not, one of the most effective ways to posture your business to take advantage of these unique growth opportunities is through targeted enhancements to help boost your SEO. With a balanced and thorough SEO campaign incorporating some of the strategies below, your business may be able to generate additional traffic and conversions this holiday season.

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