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Category Archives: Ebook Development

Crafting a Reliable Content Development Strategy for Your Startup

Reliable content development

Each day, businesses generate and host massive volumes of new content designed to attract the interest of new clients. As a startup, carving your space in this saturated digital marketplace can appear intimidating on the surface. How can you best reach your intended audience?

Although many online marketers devote time to the latest tricks to boost SEO, there is no substitute for a time-honored, common senses content development strategy. Ultimately, effectively reaching your target audience requires the development of meaningful, actionable and valuable content which accurately highlights your products and services.

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5 Ways to Keep Your Brand Laser-Focused on Delivering High-Quality Site Content

high quality content

Investing your business’s precious advertising dollars into market research, link-building strategies, email solicitation campaigns and more can boost site traffic, but, alone, may not be sufficient to capture customer interest. Today’s consumers expect startups and SMBs (small to medium-sized businesses) to go beyond typical advertising tactics to deliver insightful, actionable and well-written site content.

Translating site traffic into a base of loyal, long-term clients in today’s increasingly competitive digital marketplace requires businesses to maintain focus on developing engaging content strategies.

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Four Factors That Help Develop Your Content Strategy and Provide Value to Customers

develop content strategy

With leading search engine providers heavily focused on enhancing overall user experiences, hosting content which is actionable, engaging and high quality is now more important than ever. But what constitutes “high quality content” and how has the definition morphed over time? Today’s content must not only align with your small to medium-size business's overarching marketing goals but must also stand out from the static to inspire users to action. By examining four essential factors of your content strategy, your business can go beyond chasing the SEO tactic du jour, and, instead, focus on providing value to users.

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White Papers Aren't Dead, But How Are They Different From eBooks?

white papers

Last week, an article titled "The White Paper Is Not Dead" appeared in the Huffington Post. It was an interview with John Fox, founder of Venture Marketing, and it defended the use of white papers as an effective marketing technique. Indeed, so many articles have asked "are white papers dead" that it could seem like their usefulness has ended.

However, most of these articles conclude that white papers can be useful for generating leads and getting conversions when done right. But they fail to answer one glaring question: if your white paper is a long piece of content in PDF format, why not just call it an ebook?

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Skyscraper Content: Invest Some Time In Being the Best

skyscraper content

There are seemingly endless ways to make your content stand out when it comes to content marketing. Maybe you can provide a unique perspective or voice that others in your industry don't have. Maybe your content will get attention because it's fun and entertaining.

The most basic possibility, however, is that people will link and share your content because it's the best source for a certain topic. This is where content marketers are using the term "skyscraper content." While the concept is extremely broad, it could be hugely beneficial for gaining exposure and establishing yourself as an authority.

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