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Category Archives: Freelance Writing

Five Tips to Help Your Business Craft a Dynamic Social Media Presence

dynamic social media presence

Each day, your clients and potential new leads interact extensively via a wide range of diverse social media sites. Does your small business have a defined strategy to capture and maintain interest across social networking platforms? If so, could it benefit from becoming more robust, active or sophisticated? Are there any new angles you could take in order to reach an even bigger audience?

By using some or all of the following five practical tips, you may garner additional attention on social media sites, gain new leads and, potentially, expand your brand’s reach into new territory. 

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13 Tips For Generating New Blog Post Ideas

blog post ideas

A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts and sharing them through relevant channels can help you generate traffic and brand awareness. But what happens when you run out of blog post ideas?

While writer's block has been written about many times, the internet in 2015 provides many new, easy ways to generate blog post ideas. Of course, the old standby methods still work as well. Before you start, though, just remember that content shouldn't be posted just for the sake of posting. Quality is infinitely more important than quantity.

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6 Tips For Avoiding Filler and Fluffy Writing in Your Content

fluffy writing

Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be engaging and concise if it's going to stand any chance of keeping a reader's attention. Realistically, most visitors don't finish written content and many don't even scroll down at all, so it's essential to make sure your writing accomplishes goals quickly.

One of the biggest attention-killers is fluffy writing. Content that's too wordy or full of meaningless filler will no doubt push fickle readers away. Here's what to avoid:

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Evergreen vs. Viral Content: Which Is More Effective For Your Brand?

viral content

Every content marketer's first priority is developing high-quality content. But secretly, all content writers want their pieces to go viral too. Wouldn't it be nice to write a blog post or create a video that gets tons of views, likes and shares right away, causing thousands of people to visit and convert on your site?

Of course, you don't want to be a flash-in-the-pan either. Maybe the better strategy would be to create long-lasting, valuable evergreen content that gets a steady stream of traffic over time. Which strategy works better?

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Microsoft Sway Promises Beautiful Content, Still Needs Work

microsoft sway

Last week, Microsoft introduced Sway, a content aggregation program that allows users to develop visually appealing, interactive presentations without requiring any knowledge of web design. Sway makes it possible to easily combine photos, video, audio and text into content that's automatically arranged into a format which the user can then make adjustments to.

The program will be the first new app added to the Microsoft Office Suite in about 10 years, but it may need to define its purpose more clearly before it catches on.

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