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Category Archives: Press Releases

Jumpstart Conversions and Boost Traffic to Your Site with Well-Crafted Meta Descriptions

meta descriptions

In today’s highly competitive digital marketing landscape, it pays to maximize the usage of every tool at your disposal to stand out from the competition and drive interest in your business’s products and services. Although many SMBs devote significant time and energy to site optimization through hosting high-quality content, researching keywords, building links and more, they often miss the vital component of crafting effective meta descriptions. Meta descriptions not only offer consumers a bite-sized glimpse of the content of your pages but, if written well, can drive traffic to your website and boost conversions.

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Four Factors That Help Develop Your Content Strategy and Provide Value to Customers

develop content strategy

With leading search engine providers heavily focused on enhancing overall user experiences, hosting content which is actionable, engaging and high quality is now more important than ever. But what constitutes “high quality content” and how has the definition morphed over time? Today’s content must not only align with your small to medium-size business's overarching marketing goals but must also stand out from the static to inspire users to action. By examining four essential factors of your content strategy, your business can go beyond chasing the SEO tactic du jour, and, instead, focus on providing value to users.

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Survey Reveals How Businesses are Currently Using Content Marketing

content marketing

The hesitation that many businesses express when deciding whether or not to execute a content marketing campaign is understandable. Content marketing is still a relatively new approach, and it can often be difficult to measure any given campaign's return on investment.

However, more and more research is proving that not only is content marketing valuable for brands right now, it's also a marketing technique that's here to stay for the foreseeable future. A new survey from marketing research firm Ascend2 outlines the overwhelmingly positive content marketing climate.

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Did Panda 4.0 Signal the End of Press Releases?

press releases

Press releases have long been considered a powerful SEO and marketing technique. A well-written and marketed press release can allow a company to announce news related to their business to a wide audience. When accepted by reputable PR syndicates like PR Newswire and PRWeb, a press release can be a source of high-quality backlinks, especially after being picked up by other quality sites.

While some SEO experts maintain that this technique has been on its way out for some time, Google's most recent Panda update might be the final nail in the press release coffin.

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Partner With Content Customs - Earn Referral Rewards

content customs

Looking to save some additional money on your content generation, website SEO and marketing, or website design and development requirements?

Content Customs is proud to offer a 5% referral discount to all of our existing clients. Refer a new client to us and we'll give you a 5% discount on your next order. The client or company you refer will also receive a 5% discount on the first order that they place with us.

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